AWARDS SPECIAL 25 Fairfax & Favor
Campaigns & Partnership Business to Consumer Best Social Campaign
Fairfax & Favor was founded in 2013. Now with annual sales over £15m, the pandemic saw it focus wholly on online sales channels and this increased sales by 118 per cent. It also took the opportunity to raise six figure sums for the charity Breast Cancer Now via a limited edition line, and became the ninth largest fundraiser for NHS Charities Together. With an engaged social media following on Instagram and the rolling out all of its campaigns across social media, it has successfully repositioned itself gently away from its equestrian roots to appeal to a wider market.
Jenny Edwards, Marketing Manager at Fairfax & Favor said on behalf of the brand; We’re so honoured to accept this award - I know I can speak for the full team in saying how thrilled we are to win. We’ve all worked so hard over a tricky year so this really is the icing on the cake! We can’t thank you and all of our loyal customers enough for supporting us throughout our journey! With social media being a key method of communication for our brand, we’ve been able to utilise campaign imagery, influencers and user generated content to create a full circle approach to digital messaging in 2020/21.
Our highlights for 2020 and something we’re incredibly proud of has been our recent charitable projects. Most notably and in the midst of the pandemic, we joined the country in extending a thank you to the frontline workers who risked their health and were isolated from their loved ones in order to save lives. We were so thrilled to become the ninth highest fundraiser for NHS Charities Together by donating £138,919.18 to the charity. We were also thrilled to support Breast Cancer Now for Breast Cancer Awareness Month in October and were able to raise £125,175 for the charity throughout 2020, which took the total sum raised over 6 years to £224,655.
As one of our key methods of communication with our customers, particularly within the last year, we take our social media strategy and campaigns extremely seriously. With countless initiatives to engage our following, from the Fairfax & Favor Facebook Club and Customer of the Month competitions to our gifting of VIP and influencers designed to inspire our target audience, our strategy is tailored to be as effective as possible and is something we will continue to build upon over the coming years.
homeofdirectcommerce.com | Direct Commerce
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