AWARDS SPECIAL 19
Home Leisure Direct & Wentworth Wooden Puzzles Best Business to Consumer
Gifts, Hobbies & In-home Brand
We are so thankful to all of our staff, agencies and suppliers for being so committed to playing their respective parts and working incredibly hard to achieve all we have. What was already an amazing business has shown what makes it so special by reacting to all opportunities during the pandemic.
At the same time we are honoured to have brought fun and games to so many people stuck at home looking for something extraordinary to entertain themselves with during such testing times.
Thank you so much for this award, it'll be taking pride of place in our display cabinet!.
Andy Beresford, Managing Director, Home Leisure Direct
Thank you for this amazing award. It recognises the achievements of our fantastic team here at Wentworth Wooden Puzzles, who worked relentlessly hard last year and often in difficult circumstances, to ensure our lovely customers could keep on puzzling!
We ended 2020 three years ahead of expectations having managed to condense those years of growing pains into one year, all whilst dealing with the professional and personal challenges of a pandemic. Hence, I am immensely proud of the way my colleagues, some of many years and some of only a few months, adapted to new ways of working and moved from mostly planned to mostly reactive with relative ease.
homeofdirectcommerce.com | Direct Commerce 43
Home Leisure Direct: With commercial venues closed during lockdowns, HLD’s B2B sales dried up causing the business to furlough all but 5 staff and then completely close for two months. When it restarted in June, consumer demand skyrocketed and the business improved its website to capitalise on key markets, and bought all the stock it could get. A TV campaign with Sky drove further demand and the business turned the corner ending the year with £9.9m sales, up from £8.1m despite being virtually closed for 2 months.
Wentworth Wooden Puzzles: This specialist in traditional wooden jigsaw puzzles achieved creditable growth despite reducing its range due to production restrictions. With a move to 24 hour production, it grew its online sales from 12 per cent to 86 per cent, re-shored its packaging, and flourished during lockdown as demand grew for its puzzles in the UK and USA.
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