AWARDS SPECIAL 17
Silver Cross in partnership with PushON
Best Business to Consumer Luxury/Prestigious Brand
Silver Cross entered the pandemic with a strong DTC presence, robust eCommerce platform and well managed digital marketing & CRM. It took the bull by the horns and, working with PushON nearly trebled its annual website revenue from £3.4m to £9.5m. A premium brand, Silver Cross extended its ranges which now include stylish nursery products made of materials with anti-bacterial qualities. This together with solid data driven marketing and performance measurement has seen this iconic brand go from strength to strength online.
Silver Cross and PushON are thrilled to have won the award for the Best Luxury Brand 2021 for our work delivering a true digital experience during lockdown. This is an iconic British brand that is world-renowned for its pioneering baby products. 2020 was an undeniably tough year for everyone, but thanks to the strong relationship between Silver Cross and PushON that we’ve built over the past few years, we were confident it was something that we could handle.
Using a multi-channel strategy, we made sure that we were targeting the right customers, at the right time, with the right messaging – and as a result, online revenue trebled. The teams on both sides worked incredibly hard throughout, and the results are a true testament to that. Silver Cross have a great brand vision and we understand how working with an agency like PushON brings true expertise where we need it. We’re confident the coming years will see even more profitable growth.
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