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AWARDS SPECIAL 7


Tiger


Best Multi-Channel Business or Brand by Turnover Band


Annual sales of £5 - £15 million Business to Consumer


&


Best Gardening & Outdoor Leisure Brand


We’d like to thank the DCA for managing the Summit and supervising the Awards this year, in what are still often difficult and demanding times. We would also like to thank the judges for their time.


Naturally we’re delighted to be recognised by such a well-known industry body and to win both awards is a real testament to the hard work, creativity and passion that everybody here has put into the Tiger brand.


Ged Lees, Managing Director,


Woodlands Home & Garden Group Ltd (trading as Tiger Sheds)


Tiger, part of Woodlands Home & Garden Group, builds and delivers wooden sheds, summerhouses and log cabins DTC, also selling via Wayfair. Demand soared during the pandemic as consumers improved their gardens and looked to create space for home working. Tiger was well positioned to meet demand, growing sales by 41.6 per cent YOY. It expanded its team, adding more production capacity to meet demand. A new modular range was launched to offer ‘bespoke’ sheds in kit form to speed delivery.


Save the date SPONSORS SUPPORTED BY ... homeofdirectcommerce.com | Direct Commerce


AUTUMN CONFERENCE virtual


14TH OCTOBER 2021 31


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