AWARDS SPECIAL 5
Muck Munchers in partnership with Whistl
Campaigns & Partnership
Best Mail Campaign Business to Consumer &
Best Door Drop Campaign Business to Consumer
Bio-Gard Ltd operates Muck Munchers, a successful niche direct commerce business which targets septic tank owners. Its key challenge was to identify further seams of prospects in homes with septic tanks rather than connection to mains drainage. With Whistl and with anonymised customer and sales data, it created Mosaic profiles and a predictive model to identify individual postcodes and postcode areas with high penetration of septic tanks. A 4pp marketing piece was created for door drop media and a proven format used for partially addressed mail. The campaign reached 610k households, generating 2866 orders, with 5 month 48.5 per cent ROI.
Attention to analysis and planning was critical to success for each of these campaign channels. We were heavily reliant on Whistl Doordrop
Media’s Insight Team, using our historic customer and prospect data to build profile models using Experian’s Mosaic lifestyle segmentation. These models allow us to create purchase propensity ranks for every postcode sector and postcode across the UK. We then further refine this data, working with More Metrics, adding additional open source data, prior to selecting target areas and addresses for each campaign. Without such planning insights these campaigns would not and could not be successful.
Martin Harvey, Director Martin Harvey, Director Josef Pichler, Director
Whistl is the UK’s leading logistics specialist in e-fulfilment, contact centres, mail, and parcels.
Click here to find out how we can help your business
T: 01628 703 646
homeofdirectcommerce.com | Direct Commerce
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