☛ WEB VERSION: Click Here 3
Grow your list in a relevant way This is essential to attracting the right subscribers. Grow
your database in a way that feels authentic and relevant. The ‘Refer a Friend’ schemes work really well for some businesses, but for others it doesn’t make sense. Facebook retargeting, social media collaborations and co-branded campaigns or competitions are all great methods to grow your database in theory, but if they aren’t relevant to your business they won’t feel authentic to your audience and you won’t attract the right subscribers, or you’ll risk not attracting many people at all.
For example, if you are running a co-branded campaign, you need to work with a brand that compliments your business and whose customers are likely to be your customers. For example, an airline
MULTICHANNEL BASICS
collaborating with a suitcase company, shoe designers collaborating with clothing, dog food collaborating with dog accessory brands… You get the picture. It gives potential customers a double incentive to sign up.
4
Give something back To avoid putting revenue at risk, merchants
need to own their data by implementing zero-party data collection technology in their stores, like the Shop Quiz and Conversational Pop-ups. Based on these rich datasets, stores can have segmented and personalised conversations with customers across their website, email, ads, SMS and Messenger. Brands that collect data through these direct online interactions will be empowered to build a stronger relationship based on trust and deep personalisation with consumers.
FOR INCLUSION CALL THE CLASSIFIEDS TEAM ON 0208 092 5227
A powerful lead magnet is an essential part of any email marketing strategy and ultimately needs to incentivise potential subscribers to part with their email address. Whether it’s a website pop-up featuring a tempting special offer for first time customers - you need to make it strong and relevant for your business. When you’ve hit them with your lead magnet, it’s time to nurture them with a strong welcome sequence that makes them feel more invested in your brand.
Don’t forget using a Quiz can also allow you to drive a more personalised experience to your customers by giving them relevant results AND also drive email capture.
Building on this Quiz experience with an integration with a Marketing Tech tool such as Klaviyo also allows you to build out enhanced customer profiles
EXPERT ROSTER Continues overleaf >
Providing cost-effective PR & marketing support. Flexible, practical and innovative.
A friendly professional helping you to stand out from the crowd.
Call me, Claire Hart, on 01460 259776 or 07825 077792
claire@grassrootspr.co.uk www.grassrootspr.co.uk
homeofdirectcommerce.com | Direct Commerce
it costs less than you think to appear here...
For inclusion call the classifieds team on
0208 092 5227 23
EXPERTS ON CALL
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
