AWARDS SPECIAL 13


Taking Care Best Exploitation of Technology


Businesses with sales


up to £25 million Business to Consumer


By 2020, Taking Care (TC) was behind its competitors in the technology enabled care sector. It offered a single monitored personal alarm for older adults whilst competitors offered the same product at a lower price along with a choice of more modern alarms to support independent living from much better websites, designed for an older audience. TC set about developing a new site targeting both users and those buying for them. The site was live within 4 months, delivering an 83.6 per cent rise in conversion.


We were delighted to have received this award as recognition for the success of Taking.Care.


The pandemic has been particularly difficult for older people with isolation and loneliness affecting many of our loved ones. We know from talking to our customers that family members found it hard when they were not able to visit elderly relatives as frequently as they would normally. Covid has put extra pressures on family carers and customer feedback has shown that having a personal alarm has benefited older loved ones and their families, providing them with peace of mind that help is available in an emergency. Relaunching our website was the enabler for reaching more people and providing them with the services and support they need to remain independent. To work for a company that does good and works alongside charities such as Age UK is very rewarding and we'd like to thank our AXA Health colleagues for supporting the project.


Daniel


John


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