Special Feature

The Bedding Industry Gives Back

If there’s one thing the bedding industry knows how to do, it’s how to comfort and support sleepers across the globe. But many companies are stepping up to offer even more to their communities. We applaud the following businesses on the many ways in which they give back to those in need.

Bedding Industries of America—Eclipse/ Eastman House partnered with Precision Textiles to donate mattress sets to Beds for Kids, a Charlotte, N.C.-based non-profit group that provides beds to children whose families are in need. The companies also teamed up with Texas licensee, Sleep Designs, to man- ufacture and donate tractor-trailer loads of twin mattresses for use in temporary and long-term shelters housing people displaced by Hurricane Harvey and, along with Knicker- bocker Bed Co., delivered mattress sets and bedframes for those in need through local Salvation Army relief efforts. BEDGEAR—BEDGEAR donated 100 percent of its online sales on September 16th

Customatic—Customatic launched its

Reach Out & Adjust Someone’s Life market- ing campaign to draw attention to charities the company supports, recently highlighting the Selena Magowitz Foundations’ charitable work. ISPA—The International Sleep Products As- sociation (ISPA) partnered with the Colon Can- cer Alliance to host ISPA’s Biennial Golf Tourna- ment, raising over $6,000 for the Alliance. Malouf—In-house Malouf chef Courtney Larsen participated in Chefs Cycle, a fund- raising endurance event featuring award-win- ning chefs and members of the culinary com- munity fighting hunger outside the kitchen. The company also raised $100,000 via a two-day sale to support Operation Under- ground Railroad, an organization that pro- vides counseling, medical care and education to victims of sexual trafficking. Mattress Firm—Mattress Firm hosted an event to issue store credit to individuals and

50 Sleep Retailer / Winter 2018

and $400,000 retail worth of bedding products to help the victims of Hurricane Harvey.

families affected by the Hurricane Harvey. Customers who qualified received a $700 credit to be applied toward any Houston-area in-store purchase—from brand new mattress- es to pillows and accessories. Pleasant Mattress—Pleasant Mattress donated 10 new mattresses to Habitat Hu- manity of Greater Los Angeles to provide each person with new, healthy sleep surfaces throughout the homes soon to be completed in Montebello, California. PureCare—PureCare established a chari- table relationship with St. Peter’s Orphanage in Denville, NJ, donating bedding kits to all of the boys in the orphanage. The company also donated 500 sleep essential packages to families affected by the flooding caused by Hurricane Harvey in the Houston area. Reverie—Reverie has an ongoing part- nership with Sweet Dreamzzz, a non-profit dedicated to providing sleep education and bedtime essentials to at-risk school-age chil- dren. Earlier this year, Reverie packed and delivered about 1,000 sleep essentials kits to two Detroit-area schools. In 2018, Reverie is supporting Sweet Dreamzzz’s expansion into Western New York by sponsoring early edu- cation programs that train Head Start teach- ers on a sleep education curriculum. Spring Air International—Spring Air Inter- national partnered with Love Your Melon, devel- oping three specially designed Back Supporter beds as social benefit program to support LYM’s work fighting pediatric cancer. Tempur Sealy—Tempur Sealy pledged $1 million in products to assist Good360 with as- sisting Southeast Texas victims of Hurricane Harvey and more than 500 Tempur-Pedic mattresses and foundations to St. Jude Chil- dren’s Research Hospital in Memphis, TN.

Therapedic International—Therapedic approaches philanthropy in a number of ways, including product donations like mattress- es to St. Peter’s Orphanage in New Jersey, monetary donations to the Selena Magowitz Foundation, and both mattresses and pillows to hurricane victims in Texas.

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