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ACCESSORIES


Blu Sleep Expands Sleep Accessories Line With Scent-Infused Products


By Brooke S. Pisarsky Blu Sleep Products is expanding its sleep ac- cessories line with a collection of pillows in- fused with essential oils along with mattress and pillow protectors designed with high- tech fibers that help regulate temperature and moisture control. The company will intro- duce this new selection of sleep accessories at the Winter Las Vegas Market. The Essential Collection is comprised of four pillows made from Italian, water-expanded memory foam for extra softness and dressed in bamboo covers. The line features a carefully selected assortment of essential oils to deliver soothing aromas. The pillows—Calm, Soothe,


Elevate and Restore—are infused with either chamomile, lavender, citrus or eucalyptus oils. Each pillow offers medium comfort, a medium profile and are priced to retail at $80. The two designs of pillow and mattress protectors—Silver and Arctic—are made with fabrics that feature cooling and antimicrobial properties. Silver is treated with Silver Tech, which is anti-odor, antimicrobial and dust mite resistant. Arctic features a water-resistant fabric with cooling technology that also wicks away moisture. “Our extended line of sleep accessories will give retailers the opportunity to tap into those all-important add-on sales when consumers


purchase a new mattress or pillow,” said Eliz- abeth Dell’Accio, vice president of Blu Sleep. “Consumers are weary of visiting multiple stores to outfit a new bedroom. These addi- tions to the Blu Sleep line help retailers offer one-stop shopping convenience.” Visit blusleepproducts.com


sleepretailer.com 31


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