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ACCESSORIES


Fashion Bed Group Ups The Ante On Adjustables


Retailers now have the ability to order adjustable products from FBG in three different custom shipping options.


By Christopher Schriever With more than 40 years of experience in the adjustable base market, Leggett & Platt Fashion Bed Group (FBG) understands that every retailer has a distinct set of product needs and inventory constraints. To provide its customers with greater flexibility, the com- pany has revamped its entire adjustables pro- gram—from products to delivery options. “This past year, we have been laser focused on making it as easy as possible for retailers to buy—and sell—our products,” explained Rob O’Neill, vice president of merchandising for Fashion Bed Group. “We’ve expanded and updated our product selection, adjusted pric- ing to offer the best values, and introduced new shipping options designed to give cus- tomers more latitude to order according to their individual business needs.”


Retailers now have the ability to order adjustable products from FBG in three dif- ferent custom shipping options. First, the Quick Ship program features a robust line- up of adjustable bases that are in stock and ready to ship. Products include the compa- ny’s popular Prodigy, S-Cape and Symmetry series. Retailers can even mix their favorite adjustable bases with bed frames, orna- mental beds, mattress protectors, and other FBG products. The Factory Direct domestic program gives customers the opportunity for complete cus- tomization—from introductory to feature-rich products—with short lead times on LTL or- ders. Retailers can get preferred pricing by purchasing pallet quantities directly from the company’s domestic factories. The Container Direct program offers inno- vative models—including a full line of foldable adjustable bases—in container quantities. Backed by Leggett & Platt’s industry leading warranty and customer service, these models provide a great value for customers purchas- ing in large quantities. In addition to offering the new shipping options, FBG will also spotlight new updates to its popular adjustable line-up at the win- ter Las Vegas Market. First, the company has enhanced its Prodigy base with added lumbar support and mechanical pillow tilt functions to create the new Prodigy 2.0+. Secondly, FBG will introduce Single King variations of many of its most popular adjust- able base designs.


“Based on the tremendous response we’ve received to the Single King base in our Sym- metry Series, we decided to make this option available with some of our other top-selling adjustable base models,” said O’Neill. “Con- sumers love that they no longer have to pur- chase two adjustable bases to accommodate a King-sized mattress.” Visit fashionbedgroup.com


30 Sleep Retailer / Winter 2018


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