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Product Focus


Protectors: Sleep Solution Powerhouses


By Brooke S. Pisarsky While today’s bedding shoppers are more informed than ever regarding mattress options, protectors are an important category that often get overlooked. Not only do these powerhouse accessories help to increase retailers’ tickets, they also protect a consumer’s mattress or pillow investment by keeping the manufacturer’s warranty intact. Although most protectors typically protect against fluids and stains, many create a more healthful sleeping environment, preventing various irritants like dust mites, bed bugs and other allergens from nesting in the mattress. Using advanced fabric technology, protectors can even enhance the sleeping experience with integrated temperature regulation or speedier muscle recovery. With numerous tangible benefits, mattress and pillow protectors aren’t simply add-ons, but rather hardworking essentials. By guiding customers towards protectors that work in concert with a mattress, box spring, frame and bed linens, savvy retailers are able to offer a total sleep system and deliver targeted sleep solutions.


1 OMI


As organic products continue to grow in pop- ularity, it’s important for retailers to carry op- tions for those consumers who are chemical- ly sensitive or looking to invest in eco-friendly products. Having built its business on the premise that natural is healthier, Organic Mattresses, Inc (OMI) offers several organic protector selections. The company’s Organ- icpedic by OMI collection of accessories pro- vides a variety of ways to protect a mattress using only the highest quality certified organ- ic raw materials. One of the company’s more popular products is the Wool Moisture Pad. Made of certified organic wool that is natu- rally dust mite resistant, this pad offers top- of-bed protection from any kind of moisture


22 Sleep Retailer / Winter 2018


2 1


such as perspiration, spills, and accidents. Retailing for $419 in queen, the Wool Mois- ture Pad is secured by corner straps that can accommodate any mattress height, ensuring the perfect fit and promising both a comfort- able and healthier night’s sleep.


2 PureCare After achieving enormous success with its FRíO rapid cooling fibers, PureCare has raised the mattress and pillow protection bar with its newest offering—ReversaTemp technology. Comprised of pillow protectors and a five-sided mattress protector, the Re- versaTemp collection features dual surfaces: one with FRíO fabric providing a refreshingly cool sleeping surface, while the other uses PureCare’s new, exclusive Heatstar tem- perature-insulating fibers to actively warm the sleeper. In addition to thermoregulating properties, ReversaTemp products—like all PureCare protectors—create a physical bar- rier against allergens, dust mites, mold and mildew, stains and moisture. This makes for not only a more comfortable sleep, but for a healthier sleep environment. Retailing at $149 for the mattress protector and $30 for the pillow protector, ReversaTemp products solve a wide range of sleep problems and effectively provide consumers two tempera- ture-regulating technologies in one product. By offering PureCare protectors, retailers are not only providing consumers a way to protect a substantial investment by keeping warranties intact, but an opportunity for an enhanced sleeping experience through Pure- Care’s proprietary performance fabrics.


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