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MATTRESS


Serta Debuts New iComfort Hybrid At Winter Market


By Gretchen Kast Serta is launching an all-new line of iComfort Hybrid mattresses at the Winter 2018 Las Vegas Market.


Building upon the ongoing


success of its iComfort memory foam col- lection, the company combines the specialty comfort feel with the added support of a new advanced coil support system. This new collection is the first hybrid mat-


tress to combine Serta’s TempActiv Gel Mem- ory Foam with its latest and most advanced Hybrid Coil Support System. Featured in the company’s successful iComfort memory foam collection, TempActiv Gel Memory Foam was


designed to maintain a more comfortable sleep temperature by dissipating excess heat during the night. By integrating that cooling, cushioning comfort with advanced coil tech- nology, the iComfort hybrid mattress provides the valuable benefits of contouring support. Select models in the iComfort hybrid line-up will also feature Serta’s TempActiv Touch Fab- ric. This advanced textile delivers a cool-to-the- touch sensation that consumers can feel im- mediately. Certain models will also include the company’s Micro Hybrid Coil for an additional layer of innovative coil comfort and support. With eleven new mattresses ranging from $1,299 to $2,999, Serta’s new iComfort Hy-


brid line is a comprehensive specialty offer- ing at a more competitive price point. Each mattress in the collection is compatible with Serta’s adjustable foundations, providing re- tailers with more opportunities to increase their attachment rates. Visit serta.com


sleepretailer.com 43


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