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MATTRESS


Organic Goes Mainstream With Naturepedic’s New Serenade Mattress Program By Brooke S. Pisarsky


Naturepedic is introducing the new “Organ- ic Goes Mainstream” program for furniture stores and independent mattress and bed- ding stores at the Winter Las Vegas Market. Returning to the SSA showroom, Nature- pedic will feature the new Serenade collec- tion, a certified organic latex and innerspring luxury program that retails for $2,499. Taking input from independent furniture stores and mattress dealers, Naturepedic has designed this easy-to-demonstrate organic latex and hybrid program to provide strong margins for retailers at a competitive premium price point. The Serenade line is available in two firmness options, both built with support- ive, encased coils and organic latex to offer contouring comfort and a universal design that appeals to every sleeper. Made without harmful chemicals to the GOTS, GOLS, and MADE SAFE standards, Serenade meets all federal flammability standards without the need for flame retardants. The new beds are


King Koil Launches 120th By Gretchen Kast


In honor of the celebration of its 120th


compressed and roll-packed in a box for con- venient delivery and easier setup. To meet consumer preferences, Nature- pedic is introducing the two latex hybrid op- tions as a step-up from the Chorus beds, which offers retailers a high-quality certified organic mattress at an entry-level price. The Chorus organic mattress utilizes individually encased 8” support coils topped with 1.5” mi-


cro-coils for ideal support and a cushion-firm feel. The Serenade offers a choice of 2-inch latex—either firm or soft—on top of 8” support coils. Offering organic latex atop encased coils at the price point of a luxury model, the Chorus delivers superior value to customers with an interest in organic and natural materials. Visit naturepedic.com


Anniversary Celebration With New Collection anni-


versary in 2018, King Koil will introduce the Limited Edition 120th


Gold Collection at the


Winter Las Vegas Market. The collection will build on the company’s long legacy of innova- tion, quality and excellence. Since 1898, King Koil has been a leading innovator in crafting mattresses designed to deliver proper spinal alignment and support for a restorative night’s sleep. Known for stel- lar quality and on-trend styling, the company continues to build on its rich history rooted in the Midwest. The three-mattress Limited Edi- tion 120th


Gold Collection will be the corner- stone of the company’s year-long celebration,


which will provide King Koil retailers with a portfolio of traffic-driving promotions during the company’s 120-day “sell-ebration” event from Memorial Day to Labor Day. The Limited Edition 120th


Gold Collection


is designed to retail from $999 to $1,099 while remaining true to King Koil’s signature elements of comfort, alignment and pres- sure balance strategy to provide maximized support and minimum pressure. Built with King Koil’s proprietary Perfect Contour Re- action Coil, the mattresses will feature gold detailing in a nod to the elegant theme res- onating with the company’s extensive inter- national business. “This is an incredible milestone in our compa- ny’s history that speaks to the company’s design


aesthetic and commitment to delivering great products,” said David Binke, King Koil CEO. “King Koil will celebrate the entire year along with our retail partners through unique market- ing opportunities. The new collection delivers an extraordinary value in products that look and feel as if they would sell for much more, and provide new sales opportunity for RSAs.” The new collection will be supported by new point of purchase and marketing materi- als that will be showcased during the market. The 120th


anniversary will also be celebrated


globally by King Koil’s international licensees with a variety of gold-themed designs and comforts for every culture. Visit kingkoil.com


sleepretailer.com 41


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