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MATTRESS


Blu Sleep Adds Roll-Pack Mattresses To Popular Nature Collection


By Brooke S. Pisarsky Blu Sleep Products will unveil a new line of mattresses designed to coordinate with its popular Nature Collection of pillows at the Winter Las Vegas Market. The five-mattress collection features memory foam, gel and the company’s AirPod technology that adapts to the contours of the body, eliminating pres- sure points and motion transfer. The Nature Collection is Blu Sleep’s first venture into the popular bed-in-a-box category and will allow the company to address the growing e-com- merce channel. The new Nature Collection mattresses co- ordinate with four of Blu Sleep’s top-selling pillows—Aqua Gel, Ice Gel, Bio Aloe, and Vi- tality. This provides a coordinated sleep expe- rience for consumers while also streamlining the sales process for retail sales associates. “The perfect combination of pillow and mattress can definitely enhance the sleep experience, and our Nature Collection mat- tresses coordinate perfectly with our popu- lar pillow line,” said Elizabeth Dell’Accio, vice president of Blu Sleep. “Our retail partners had requested mattresses to match the pil- low selection for a simpler sales proposition.”


Available in five different profiles, the Na- ture Collection is priced to retail from $1,499 to $2,199. The 12-inch profile Vitality and the 13-inch Aqua Gel mattresses offer a plush feel, while the 11-inch Bio Aloe and the 13- inch Ice Gel deliver a firm feel. The 10-inch profile Cool Blu is designed with a medium feel. All of the mattresses are construct- ed with Blu Sleep’s Italian, water-expanded memory foam or 100 percent foamed gel. Every Nature Collection mattress can be drop shipped, a feature requested by Blu Sleep retailers. The collection also gives Blu Sleep’s retail partners the opportunity to warehouse the product for consumers inter- ested in cash-and-carry options. “The introduction of this collection allows us to capture consumers who are buying mattresses online. The growth in e-com- merce cannot be ignored, and it’s key that Blu Sleep adapts to be a part of that distribu- tion channel,” said Alex Ciccolella, president of Blu Sleep. “The mattresses maintain our brand promise and quality while providing easy-to-ship practicality.” Visit blusleepproducts.com


The new Nature Collection mattresses coordinate with four of Blu Sleep’s top-selling pillows—Aqua Gel, Ice Gel, Bio Aloe, and Vitality. This provides a coordinated sleep experience for consumers while also streamlining the sales process for retail sales associates.


sleepretailer.com 37


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