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Mattress Therapedic To Unveil Two Innovative Product Lines At Las Vegas Market


By Brooke S. Pisarsky Therapedic is celebrating the new year with two new and innovative product lines: Ther- aLuxeHD and Therawrap2. Both offering specific value-added benefits, these new col- lections will be supported by compelling new marketing concepts that will visually tell the story of each collection.


Retailers visiting the company’s showroom looking for the next “bigger and better” prod- uct need look no further than Therapedic’s TheraLuxeHD,


a four model, heavy-duty


performance line designed specifically to ad- dress the needs of bigger consumers. While this new sleep system is ideal for any body type, the company utilized the heaviest coils, the densest foams and the strongest foun- dation to make this the perfect mattress for consumers with larger body types. “We designed this line to be ultra-durable, ultra-plush and ultra-comfortable,” CEO Gerry Borreggine said. Therapedic met that goal by integrating extra coils—almost 2,000 for the queen-sized mattress—and by using high qual- ity premium foams, including a new high-den- sity gel foam that is also extremely resilient and plush. A heavy foundation support in conjunction with Bekaert’s “Adaptive” fabrics,


which are treated with a temperature sensitive polymer to provide a dryer and cooler sleeping environment, round out this sturdy collection. This new line-up provides a step-up story


to Therapedic’s highly successful Medicoil- HD collection by providing four more plush and luxurious models that will retail from $1,299 to $1,999. The second new line, Therawrap2, is a two-sided, pocketed-coil line designed to deliver


enhanced individual conformance,


flexibility and unmatched support. Also the result of next-generation development, Ther- awrap2 offers a host of step-up features in-


cluding copper gel memory foam and a new high-density foam that offers enhanced re- siliency and plushness. Like TheraLuxeHD, Therawrap2 also features Bekaert’s Adap- tive fabrics to offer consumers the driest and coolest sleeping experience possible. The four models in this line are expected to retail from $999 to $1,299. “Therawrap2’s story is one of two-sid- ed luxury, comfort and support,” said Susan Mathes, VP of brand relations. “And along with TheraluxeHD, we are bringing two excit- ing new solutions to the market.” Visit therapedic.com


34 Sleep Retailer / Winter 2018


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