MARKETING
Marshall Mattress Releases Archival Photo Book At Las Vegas Market
By Brooke S. Pisarsky Marshall Mattress is launching a new illustrated photo book during the Winter Las Vegas Market. Marshall Mattress: The Illustrated History of the W
orld’s First P ocket Coil Spring Mattress
explores the origins of the Pocket Coil Spring Mattress through archival photography and iconic advertisements spanning the first sixty- five years of its company history. “The original Marshall Mattress patent was granted for both mattresses and cushions. Though there is a global familiarity with the term Marshall Coil, the company’s origins are less known,” said Bradley Warner, president and managing partner of Marshall Mattress. “Mar- shall mattresses were heralded as the world’s best mattresses with innovative design from the outset. Marshall bedding products furnished the British Cunard line’s luxury liners such as the Olympic, Titanic, Lusitania and Mauretania, along with placement in the finest hotels. We
are excited to begin opening our archives and sharing our company history and its impact on the mattress and furniture industries through the invention of the Marshall Pocket Coil spring.” Marshall Mattress soft-launched its new showroom during the 2017 summer Las Vegas Market. The showroom features both the Port- folio and Luxury Collections, in addition to the premium Bespoke collection. The five-model Bespoke is centered on the original hand-tuft- ed bedding and finishing style developed at the turn of the 20th century. These models incor- porate eucalyptus, New Zealand Wool, cotton and natural latex, along with Marshall Mattress’ patented, cotton-wrapped pocket spring sys- tem, resulting in luxurious comfort and a tem- perature-ambience ideal for restful sleep. As with all Marshall Mattress products, Bespoke by Marshall beds are handcrafted without foam encasement or gels, using the best of natural and new manmade materials.
In addition to highlighting its unique com- pany history, Marshall Mattress is also set to introduce new mattress collections in 2018. Visit
marshallmattress.com
Danican Spotlights Custom, Private-Label Container Program
By Christopher Schriever Danican is spotlighting its custom designed, private label container program at the Win- ter Las Vegas Market. Known for its innova- tive technologies and contemporary fashion styles, the company designed this flexible pri- vate label program to meet the requirements of retailers, distributors and manufacturers in the United States.
“Danican makes private labeling easy and profitable for our customers worldwide” ex- plained Thomas Frismodt, Danican CEO. ”Our focus is on our customers’ needs, helping them to stand out by designing, manufactur- ing, assessing quality and shipping the right product mix at the right prices. We give our customers a real story, a custom-designed blend that meets the needs of customers who are big or small.”
While the company does offer a full line of branded products, Danican is committed to offering its customers the best selection for their individual needs. In many cases, retailers will benefit the most from having their own private label program. Danican’s Private Label Program offers a wide variety of “Mix & Match” opportunities for customers of all sizes. Small and medium-sized clients can bene- fit from the “Bring Only Your Logo” program, which offers a variety of pre-developed pro-
grams, photos and graphic artworks. Danican provides the customer with a specific product mix, carefully monitoring the design, manufac- turing, quality control and shipment stages. For larger retail customers, the “Large Volume” program allows for greater freedom around the logistics and product development stages. “Our clients’ ability to mix mattresses, top- pers, pillows, protectors and sheets into the same container enables them to source multi- ple products from the same supplier,” explained Jonathan Weingarten, Danican sales manager. “This helps them to secure conformity and also to carry less inventory as they are not forced to meet unrealistic minimum order quantities. We provide them with what they need in this fierce competitive market: a low-cost, excel- lent quality and differentiated product offering that meets their customer demands.” Visit
danican.com
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