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MATTRESS


Shifman Mattress Makes Its Las Vegas Market Debut With Two Popular Mattress Lines By Gretchen Kast


Shifman Mattress Company will be exhibiting at the Las Vegas Market for the first time this winter. Looking to reach new customers and grow its market share across the country, the company will showcase its American Heritage Collection and Modern Comfort Collection at the show.


“Remaining open to new opportunities is important for the company moving forward,” said Shifman Mattress Company President, Bill Hammer. “Our world class mattresses and boxsprings are known for their com- fort, durability and value—they always have. I would like to make these benefits available to more consumers.”


The American Heritage Collection includes nine beds, all of which feature the same Shifman quality that has been recognized in its other collections. With popular price points and incredible value, this collection was de- signed to appeal to a wider consumer seg- ment—making it an ideal option for larger, regional home furnishings retailers. Shifman will also showcase its Modern Com- fort Collection at market, a line of mattresses with individually wrapped coils. Designed to meet the requests from existing retail custom- ers, this hand-tufted innerspring line features firmer coils on the edge to give the mattress greater edge support while allowing for addi- tional flexibility for an adjustable base or plat-


form. All of the Modern Comfort Collection mat- tresses are made with natural cotton, with some featuring additional layers of natural latex and wool for additional comfort layers. These mat- tresses will be displayed on Shifman PowerMo- tion bases in the company’s showroom. “I value the long-standing relationships we have with our retail partners and look forward to creating additional strategic part- nerships that will make the benefits of the Shifman brand available to more consumers in the United States,” Hammer continued. “Our future is very bright, and we are excited to feature these two collections at our first Vegas Market.” Visit shifmanmattresses.com


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