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Marketing Protect-A-Bed Commits To Further Digital Leadership


Good content drives traffic and creates an audience, which is why Protect-A-Bed generates thousands of new leads a month and has risen to the top of search engines like Google for bedding industry keywords.


By Brooke S. Pisarsky With a cutting-edge website, industry-leading social media reach and content designed to support retail partners, Protect-A-Bed is up- ping the ante with further investment in the online space. “The first and foremost thing on our mind is always How to Grow the Retail Basket,” commented John Rachid, president of Pro- tect-A-Bed. “The purpose of investing in in- dustry-leading digital is to provide better ma- terials, leads and expertise to our customers. This investment has allowed us to drive sales to our brick-and-mortar retailers and increase performance across the board. We know that consumers who shop both online and in brick- and-mortar spend 20% more than in brick- and-mortar alone, so it’s essential for us to bring these destinations together.” With backgrounds ranging from Fortune 50 e-commerce, consumer electronics business- es, startups and digital consultancies, the Pro- tect-A-Bed team brings a depth of experience to the creation of online content, promotions


and programs. This expertise allows the com- pany to help its retail partners increase perfor- mance both online and in-store. Protect-A-Bed leads the bedding protec- tion category with well over 50,000 followers on social channels, while REM-Fit connects with an audience of over 100,000. Regular posting and high engagement means that these channels can drive traffic and increase sales both on and offline. As a part of the Marketing Toolkit available to all retailers, Protect-A-Bed and REM-Fit provide ready- to-use social media posts and imagery. The company’s in-house video and photography talent utilize cutting-edge equipment and in- ternal studio space to produce high-end pho- to and video content. Free of charge for retail partners, these assets are designed for retail- ers that attract customers both online and off. Good content drives traffic and creates an audience, which is why Protect-A-Bed gener- ates thousands of new leads a month and has risen to the top of search engines like Google for bedding industry keywords. Retail partners like Mattress Firm are currently using Protect- A-Bed content for their websites, and all part- ners can leverage this content free of charge. The innovative Web Commerce Program


offered to REM-Fit brand stores provides stores with commissions on online purchases in their area. This means that not only do part- ners benefit from the Protect-A-Bed team’s digital expertise, but REM-Fit brand partners can earn commissions for online sales, with- out setting up their own website. “When we took a hard look at the bedding


industry, we realized that our retail partners have strong core competencies around mer- chandising and sales, but not necessarily in the digital space,” said James Bell, Protect- A-Bed CEO. “That is precisely why we in- vested in a digital team who can provide the resources and expertise our partners need to offer their consumers a robust omni-channel shopping experience.” Visit protectabed.com


18 Sleep Retailer / Winter 2018


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