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COVER STORY


TempSync. In addition to offering next-level performance, recovery, temperature regu- lation and cooling benefits, these advanced fiber technologies deliver added credibility to PureCare’s products—equipping retailers with real, scientifically-proven selling points. Celliant was the first technical textile to be added into the PureCare product mix. Made from a proprietary blend of thermo-reactive minerals and infrared-emitting ceramic parti- cles, these performance fibers are clinically tested to increase blood flow to the site of application, improve performance and recov- ery and promote overall general wellness. While PureCare was not the first to introduce Celliant to the bedding industry, it was one of the first to really recognize its potential—and invest in it. After unveiling Celliant mattress


10 Sleep Retailer / Winter 2018


protectors in 2011, the company went on to develop the textile into a complete bed col- lection, including the Elements Lumen Cel- liant Sheets and Body Chemistry Pillows. These popular collections got an added


boost last year when the U.S. Food and Drug Administration (FDA) officially designated Celliant as a “medical device” and “general wellness product.” This means products that incorporate Celliant performance fibers are now able to legally claim that the fibers pro- mote increased localized blood flow—thereby increasing energy, boosting performance and speeding muscle recovery. While these ben- efits are the exact reason PureCare decided to utilize the fiber in the first place, this official determination from the FDA adds a whole new level of legitimacy to these claims. Addi-


tionally, it provides retailers with a clear expla- nation of Celliant’s benefits in language that can be easily communicated to consumers. While Celliant was a major turning point for


PureCare’s evolution, it was the introduction of FRíO that really solidified the company as an innovator. Made from blending a pro- prietary mix of minerals with liquid polyester, each FRíO fiber features mineral “tunnels” that work to disperse body heat across the surface of the material. By preventing the heat from building up in the fabric, FRíO is able to offer a cooling rate that is five times faster than traditional polyester. As tem- perature-regulating products have become increasingly ubiquitous in the marketplace, FRíO stands out by offering a more demon- strable cooling effect that not only makes an


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