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MATTRESS


The Futon Shop Introduces Honest Sleep Brand


By Brooke S. Pisarsky The Futon Shop (TFS) from San Francisco, California celebrates the creation and launch of Honest Sleep by TFS. Honest Sleep offers affordable luxury mattresses, toppers, pillows and sofa beds, handcrafted with certified or- ganic materials containing no petro-chemi- cals or flame retardants.


Made for sofa beds and platform beds, these natural mattresses incorporate comfort layers made from Global Organic Latex Stan- dard (GOLS) certified latex and coconut fiber, Global Organic Textile Standard (GOTS) cer- tified wool and USDA certified cotton. From soft to extra firm, Honest Sleep offers natural comfort for all types of sleepers—from infants to adults. “We are so excited to offer organic fea- tures in each mattress with a very low price point, making it affordable for all consumers. We understand the growing need families have when purchasing natural and non-toxic mattresses but can’t always afford it,” noted Suzanne Diamond, CEO.


Every product from the Honest Sleep brand is handcrafted within a 30,000 square feet workspace in the heart of San Francisco. Unlike most natural mattresses that offer just a little wool quilted into a case, each Honest Sleep mattress contains multiple layers of or- ganic wool blended into the core of the mat- tress.TFS sleep systems use thick and luxuri-


ous comfort layers of wool–up to 90 pounds in some of their mattresses. TFS controls all manufacturing processes, including felting all organic or natural wool and cotton for each comfort mattress layer. This allows TFS op- erators to control finished products with re- gards to the micron, weight and strength for each bat of wool in every mattress. Honest Sleep is one of the only mattress companies that uses comfort layers of raw organic wool as a key ingredient in each mattress. “One of our most popular mattress,” said Mark Mathews, VP of sales “is our queen size Cozy Nest mattress retailing for $758.00. The Cozy Nest features comfort layers of or- ganic wool, organic cotton surrounding 733 pocketed micro coils.”


Honest Nest toppers, handcrafted with certified cotton or wool, retail for under $300 in queen. For ease of transport, all Honest mattresses are boxed and can be delivered by UPS and FEDEX freight. “Our goal is to change the way people look


at organic mattress options, realizing that they can easily afford mattresses and toppers made with organic components that conform to fit an active American’s natural and healthy lifestyle,” stated Chris Bectol, sales manag- er of the Honest Sleep wholesale division. “From the minute you try any of our mattress- es or toppers you will notice the difference.” Visit tfsleep.com


“We are so excited to offer organic features in each mattress with a very low price point, making it affordable for all consumers. We understand the growing need families have when purchasing natural and non-toxic mattresses but can’t always afford it.”


sleepretailer.com 35


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