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ACCESSORIES


“At a high level, we’re thinking differently about the bedroom, the adjustable base and the industry. This leads to differentiators in quality, technology and innovation.”


many knock-off products driving down both price and value. While Ergomotion remains committed to offering the highest in quality and performance, the company has recog- nized that it’s no longer enough for retailers to just offer an adjustable base. As such, Er- gomotion has developed a host of new sleep technology solutions designed to help retail- ers stay ahead of their competition. “At a high level, we’re thinking differently


about the bedroom, the adjustable base and the industry,” Stone explained. “This leads to differentiators in quality, technology and in- novation. We’re providing new product cate- gories and easy-to-implement solutions that increase the size of retailers’ average tickets.” In 2017, Ergomotion introduced an entirely new product category to adjustable market: Motion Bedroom Furniture. Designed es- pecially for furniture retailers, this program seamlessly transforms any bed into an ad- justable bed. At the heart of this innovation is the Element. Barely the height of a business card, the Element is one of the slimmest ad- justable bases on the market—fitting invisibly between any existing bed base and mattress. With zero clearance and wall saver function- ality, the base offers a variety of customized comfort features while maintaining the look of any existing bedroom set. Additionally, it also solves any potential height discrepan- cies by offering interchangeable leg options. This unique combination of form and function has made the Motion Bedroom Furniture a


success on the retail floor, delivering higher RSA close and attachment rates. Thanks to its unobtrusive set-up and design, retailers can easily integrate this technology into their showroom floors without changing or adding to their floor space–thereby maximizing po- tential profitability. At the Winter Las Vegas Market, Ergomo-


tion will once again introduce two brand new categories: Active Motion Bases and Sport Motion Bases. The Active Motion Base cate- gory features the company’s patent-pending Extension Deck technology. Designed for retailers looking to offer new cash-and-carry options, the Sport Motion Base is a lighter, easy-to-assemble adjustable base that al- lows customers to “buy it today, sleep on it to- night.” Additionally, Ergomotion will introduce voice-activation technology to its adjustable bases with new products that seamlessly integrate with Amazon’s Alexa smart device. Incorporated into the Motion Bedroom Furni- ture and Active Motion Base lines, this new technology makes it easy for the consumer to manage their sleep environment. “Technology is impacting every aspect of our lives and sleep is no different,” said Gui Peres, director of global sales. “We’ve devel- oped technology that allows people to acti- vate their adjustable bases with a few simple phrases. No remote that travels under the bed and becomes unreachable. No buttons to fumble with in the dark. Instead, our engi- neers have created voice activation to make


base adjustments quick and easy; just as sleep should be.”


Ergomotion will be spotlighting all of these new products, along with its full portfolio of feature-filled adjustable bases, in its newly redesigned Las Vegas Market showroom. Putting technology front and center, the up- dated space will visually communicate the company’s ongoing commitment to its retail partners—and its forward-thinking approach to sleep solutions. “The improvements we’ve made to our showroom really reflect the way we’re think- ing differently and providing a path forward for retailers,” Stone explained. “The world is changing, the industry is changing, consum- ers are changing—even Baby Boomers are tech savvy. Our showroom reflects our lead- ership during this time of change. We hope it will show retailers that we’re continuing this history of leadership with innovative thinking, products and ideas that will help them thrive.” This dedication to creative, solutions-ori- ented ingenuity is what continues to drive the company as it heads into the future. Building on its own core tenants, Ergomotion remains focused on developing new ways to help retailers grow and differentiate themselves from their competition.


“I think you’ll find Ergomotion in a position of global leadership and service as the indus- try changes,” Stone continued. “And that posi- tion will be out ahead of the curve.” Visit ergomotion.com


sleepretailer.com 27


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