PANSTADIA & ARENA MANAGEMENT AUTUMN 2013
Before and after
Day one Depeche Mode concert in the Kiev Olympic Stadium.
Day two FC Dynamo Kiev plays in the same bowl. “I am very happy with the results of Terraplas’ protective cover. For the two years since reconstruction of the stadium, we have held fi ve events using full cover of the fi eld and several events with partial cover. Because of its unique design, the terratile not only protects the turf from mechanical damage but also allows the grass to ‘breathe’, letting water and sunlight in.” – Victor Yaromenko, Head of the Agronomist Department, NSC Olimpiyskiy, Kiev, Ukraine.
and when more is required. The main reason for having at least a small amount of your own product is that the majority of smaller events are last minute affairs, so by having your own product you can react quickly. This way you can also make money from your system and the clients are happy as they do not have to pay transport fees.”
According to Else, if a stadium is satisfi ed that it can use a full system more than three times a year, then it is more economical to purchase. This is due to the fact that the lifespan of a turf protection system like Terraplas’ system is in excess of 20 years and requires very little maintenance, so it becomes a profi t centre in its own right.
If venues have their own system, they can reap additional revenue rewards by renting it out. Terraplas USA (a subsidiary of Terraplas plc) actively encourages this through their ‘Associates Program’, with Terraplas sourcing rental opportunities on the facility’s behalf on a split rental basis. Terraplas USA takes care of everything, from collection, fi tting, post event cleaning, and delivery back to the stadium.
“When you’re choosing a modular turf protection system for your stadium or event facility, there are many important things to consider,” advises Frew at Signature. “What sort of events will
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you be hosting? Will you need to drive vehicles over the fl oor? What sort of budget do you have? Where will you store the fl ooring when it isn’t needed?”
Frew says Signature’s ArmorDeck3 turf protection system, with its reinforced underside, is a hugely versatile modular fl oor, but is bulkier and more expensive than ArmorDeck1, which is a modular turf protection featuring a ribbed
underside and aeration holes that will better allow live turf to breathe while the fl oor is down.
Frew suggests stadiums consider a mixture of both: “In many cases, it does not make fi nancial or practical sense to buy a single style of fl ooring. A combination of materials, each with different advantages, can be an option that will meet all of your needs.”
The Tele2 Arena in Stockholm, Sweden, purchased 9,600m2 of Signature’s ArmorDeck3 for the brand new facility.
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