www.psam.uk.com
Nice Eco Stadium is a subsidiary of Vinci Concessions (50%), la Caisse des Dépôts et Consignations (25%) and SEIEF (25%) and is a partner to the Nice municipality for the fi nancing, construction and operation of the Nice stadium. Nice Eco Stadium signed a naming rights contract with the Allianz France insurance company.
Naming rights central to success
“Allianz France is very proud to associate its name with the creation of a new-generation stadium. The Allianz Riviera is another symbol of our commitment to the world of sport and culture and to sustainable development. It’s also a way for our company to share the values and force of the collective events that will be held for its clients, partners, distribution networks and the general public,” says Jacques Richier, Chairman and CEO of Allianz France.
The Nice stadium project confi rms that the right kind of stadium with the right kind of community involvement attracts naming rights partners. “This collaboration with Allianz France is part of a natural logic, so it fell into place very easily,” says Xavier Lortat-Jacob, Chief Executive of Nice
Eco Stadium. “With Allianz France, we immediately found ourselves on the same wavelength with a set of common values: top quality, a shared vision of the fl exible, multi-purpose use of modern stadiums, the need to reconcile international renown with local needs, the desire to base ourselves on the region’s characteristics and the attraction of Nice, and last but not least, long-term commitment at every level. The choice of the name Allianz Riviera takes on board the need to promote the region’s image in an original, modern and elegant way.”
Citizen support
The city mayors of French cities building new stadiums for EURO 2016 are using the opportunity to campaign more widely for sport and its effect on the health of their citizens. Christian Estrosi, Mayor of Nice, President of the metropolitan Nice Côte d’Azur, is leading a community level commitment to make sport accessible to all. “I wanted to facilitate access to sporting practices by developing a plan for construction and renovation of sports equipment throughout the city, renovation of the Palace of Sports, construction of synthetic fi elds, renovation of gymnasia, construction and renovation
VENUE PROFILE
ALLIANZ RIVIERA
PROJECT FACTS
Allianz Riviera Capacity 35,000 all-seater for football and rugby (pitch 13x73 metres). Multifunctional, capable of holding concerts and other major events to 45,000 capacity
Total cost €217.7 million
Public fi nance €69m (Town of Nice €16m, Region of Nice Côte d’Azur €6m, Conseil général 06 €20m, State €20m, Region PACA €7m
Boxes 44 boxes (12 to 18 seats)
Spaces 1 room modular of 1,980 m², 1 room modular 1.810 m², 1 830 m² living room, 2 lounges of 432 m², 2 rooms 395 m², 2 rooms 100 m², 3 rooms 80 m² and 3 lounges 55 m²
Sporting facilities
changing rooms for players, space, relaxation rooms, treatment rooms and anti-doping
Media facilities rooms for interviews and conferences, bar restaurant for journalists, studios
Concessions 7 linear metres per 1,000 spectators
Operational security post, police station, accommodation for stewards, service staff
Naming rights Allianz Finance, €1.8 million annually for nine years, excluding activation charges
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