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The arena has 16 18-seat suites, eight on each side.


venue Profile


Payis Arena


One of two main public entrances.


“Completion of all work on budget and on target is due to extraordinary teamwork between our offi ce with Project Architect Yaron Azran, the contractor Moriah Company and its Project Engineer Ira Debelman, and City Management with General Manager Nir Perzlina. The entire project team did a great job.” (see page 11)


General Manager on site


Arena General Manager Nir Perzlina was General Manager of the National Stadium in Ramat Gan, 1991-2000, and CEO of Sport PALACES, 2000-2010. The company manages the Nokia Arena and Bloomfi eld Stadium in Tel Aviv. He was instrumental in raising funds to increase Nokia Arena’s seating capacity from 9,000 to 11,000 with its fi rst suites, got the naming rights from Nokia and turned the arena into a sports, shopping and entertainment centre.


“When the arena has its grand opening next April, it will be the largest building in Israel for conferences, exhibitions and ballgames, with a 2,200m2


arena


fl oor for trade shows and conventions,” he explains. All the construction is fi nished, with a total 11,600 seats. Features include 16 18-seat suites; two restaurants; VIP club and conference centre, retail store, and 24 concession points of sale, with a tender out for concessionaire services.


“Entrance level has 3,600 fi xed seats, with the fi rst 11 rows of an additional 2,000 seats that can retract for an open arena fl oor. Next level has eight suites on the east and west sides (total 288 seats); a 300-seat restaurant on the south side for event viewing, and a 450-seat VIP club on the north side for event viewing, which converts to a 900-capacity conference hall. Third level has 4,000 seats and there’s a 200-capacity sky restaurant on the


upper level with an outside entrance for year-round access.”


Perzlina says event booking is under way, with a big Grand Opening Show in April and a major religious ceremony in October. The Christian Embassy in Jerusalem expects about 7,000 participants from all over the globe. The Hapoel Migdal Jerusalem basketball team of the Israel-Pais league will play about 30 home games, and the arena meets Euroleague standards to host international competition such as the European U-21 Cup as well as future Maccabiah games. Anticipated bookings include other sports events, concerts, family shows, trade and community shows, conferences and conventions.


Looking ahead, Mayor Barkat says: “We expect that the complex will quickly develop into an athletic and cultural hub benefi ting the residents of Jerusalem, the region and the world.” 


Panoramic view shows suites, centre-hung videoboard, upper and two lower ribbon LEDs.


13


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