Franchise Focus
Outward looking T
Get ahead in a growing market with Shuttercraft INVESTMENT LEVEL: FROM £25,000
he interior window shutters market has exploded over the last 10 years due to the powerful ‘wow’ factor when people see them for the fi rst
time. Tastes change constantly and the current desire for a clean, modern and allergen-free alternative to traditional window coverings means that plantation shutters are increasingly becoming a must-have for homeowners. Shuttercraft relaunched as a management franchise in 2016, creating a lot of excitement in the industry, since it’s unusual for a franchise to freeze recruitment and invest vast sums of money in future-proofi ng the business. That, however, is exactly what Shuttercraft did. It took the view that by investing now it would not only maintain its market dominance, but also accelerate ahead of the pack and take advantage of a marketplace that is growing at an exceptional rate.
Shuttercraft franchisees can expect to generate revenues in excess of £500,000 with a gross profi t margin of 45 to 50 per cent. When you combine this with high cashfl ow and low staff numbers, you have all the ingredients needed to build a business that you can be proud of. You are not physically installing shutters,
but are managing a small team of people in order to focus on ensuring customer experience is second to none. “By getting the customer experience right we ensure our customers come back to us time after time,” says Sean Goldsmith, Shuttercraft franchise manager. Shuttercraft has developed new and exciting consumer websites, adopted one of the world’s best CRM systems, and have hired key staff to reinforce its support team. Add to this its advanced business coaching, mentoring, technical support, and a bespoke business software programme, and Shuttercraft franchisees
Shuttercraft Home improvement
www.shuttercraft-franchise.co.uk sean@shuttercraft.co.uk 01962 280 505
will enjoy a level of support and nurturing that puts it in among the best in the franchise industry. “We have used best practice from
around the world to ensure our franchise is years ahead of its competitors,” concludes Sean. “That is why this new model Shuttercraft is generating a lot of interest from prospective franchisees.”
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BusinessFranchise.com | February 2017
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