Show Guide Growing Your Own Business Workshops
Attend interactive workshop sessions on the latest business trends, including SEO, digital marketing, crowd funding, PR, the psychology of sales, and fi nancing a business.
Friday 20 January 10:30 – 11:15
How to market your franchise Adam Lovelock, Coconut Creatives
• Using your franchisor’s experience and tools to launch your business • How to ensure you have a clear plan for launch • Understanding your target market • Implementing your plan • The current trends in marketing
12:30 – 13:15 How to rock your business’s social media David Harris, One2Create
• Which platforms are best for your business • How and when to post content • Good hashtag etiquette
• Facebook advertising tips and tricks • Scheduling and the 24-hour news cycle
13:45 – 14:30
The truth about SEO and digital marketing David Harris, One2Create
• Discover what SEO is and why you need it • How to choose killer keywords • On- and off -page optimisation tips and tricks • How to rock at local search
• Realistic budgets and marketing strategies 15:00 – 15:30
20 sales insights in 20 minutes Jeremy Jacobs, The Sales Rainmaker
• What motivates customers to buy? • What stops customers from buying? • What makes your customers tick?
Saturday 21 January
11:30 – 12:15 Raising fi nance through crowdfunding Atuksha and Davin Poonwassie, Simple Backing
• An introduction to crowdfunding • How crowdfunding works • What investors and borrowers are looking for • The three key points when considering crowdfunding
12:30 – 13:15 Marketing masterclass – How to generate more sales
Adrian Marks, enjoy! Marketing
• Master online lead generation • Position your business for maximum results • Triple your enquiries in four simple steps • Maximise social and digital marketing
13:30 – 14:15 The power of PR Mike Robb, Cicero Group
• What is PR, and which organisations do it well? • How PR can benefi t B2B and B2C organisations • PR in a digital age • Client case studies
14:30 – 15:15
The business SatNav: your route to success Chris Roberts, Franchise Finance
• What is a business SatNav? • How will it help you to be successful? • The diff erence between profi t and cash • How much working capital will you need for your business journey?
Workshop Zone
42 |
BusinessFranchise.com | February 2017
TICKET LINE 020 8394 5294 WEBSITE
www.franchiseinfo.co.uk
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