Franchise Focus


Passion for coffee E


squires Coff ee is looking to make 2017 its best year to date; with seven new stores already in the pipeline the brand aims to reach 40 stores by the


end of the year. Esquires’ ambition is to become the UK’s leading Fairtrade and organic coff ee chain by 2020. The brand is also growing its international presence with new stores opening throughout the Middle East, China, Indonesia, Canada and Ireland. Esquires is also in talks with several other international markets. What makes Esquires Coff ee diff erent to the other coff ee chains that dominate the UK high street is the brand’s commitment to providing a product, service and setting that is second to none. Esquires is all about creating a unique customer experience that keeps its guests coming back for more. Esquires stores are designed to fi t the needs of the modern-day coff ee drinker: communal tables for groups, smaller tables for dates and business meetings, comfy booth seating, USB ports for charging laptops and smartphones, and daily newspapers and relaxing background music. Esquires Coff ee is 100 per cent organic and Fairtrade certifi ed – a blend of Arabica beans sourced from Fairtrade cooperatives in Ethiopia, Peru, Honduras and Indonesia. Esquires baristas are all enrolled on the company’s ‘3-Bean Barista’ training


programme, where they learn everything from the process the coff ee takes from bean to cup to how to steam milk for each of the diff erent drinks, create latte art and how to teach new staff members to make coff ee. Esquires’ commitment to quality coff ee, bespoke store design and well- trained, knowledgeable baristas is key to the brand’s success. As an Esquires Coff ee franchise owner you’ll be part of a brand that focuses on looking, thinking and


Run a business that has a wide and captive market with Esquires Coffee INVESTMENT LEVEL: FROM £150,000


acting like an independent, while also being able to benefi t from the buying power and customer loyalty of a chain. Esquires provides a bespoke solution for every partner’s needs, including full training, assistance with site selection and procurement, store design, lease negotiation, marketing and consistent ongoing support. Esquires is looking for franchise partners who have strong business acumen and who are self-driven and goal orientated. Franchise partners should have strong roots in the community in which they operate and be passionate about coff ee and off ering great service.


Investment in the franchise is between £150,000 and £265,000 dependent on the size and location. Finance lenders will typically lend 50 to 70 per cent of the cost of the total investment. The franchise fee for single sites is £19,500, whereas multi-store investors will pay £12,500 for following sites.


Esquires Coffee Café


www.esquirescoff ee.co.uk franchise@esquires.co.uk 020 7251 5166


February 2017 | BusinessFranchise.com | 73


Investment:£100k+


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144