Franchise Focus
Boutique Fitness
If you’re after a fresh start, look no further than boutique gym franchise The Fitness Space
INVESTMENT LEVEL: FROM £50,750 S
et up in 2010 by former Olympic sprinter Tim Benjamin, The Fitness Space is out of the blocks with a bang, opening 10 clubs in 2016. When Tim retired from a
successful international athletics career in 2009, having competed at every major championship including the Olympics and World Championships, he knew that the lessons he’d learned as an elite athlete would serve him and others well if he made the right choices. Six years later and Tim’s vision for The Fitness Space is being realised through member success stories, prosperous clubs and a unique franchise opportunity. Tim knew his success was dependent on the environment he created for himself and it’s this philosophy that he’s translated into success over the past six years. Tim says: “I wanted to bring the elite to the everyday by creating clubs that have a community feel as well as a performance edge. The rise of budget gyms has truly opened a market for The Fitness Space. Our boutique-style clubs are for people who seek an unintimidating and supportive environment that focuses on getting them the results they deserve. The same is true for our franchise owners, The Fitness
Space team is here to support them on their specifi c journey.”
“The Fitness Space holds the philosophy that if you create the right environment, then the results will inevitably follow”
The industry Tim continues: “The fi tness industry has been fascinating to be part of over the last decade. You’ll always have people who enjoy exercise, and have always exercised, who are a target for gyms and health clubs. Now, however, the market growth is coming from people with healthy-living aspirations motivated by the infi ltration of obesity warnings and suchlike in the media. These people seek an environment that supports them to sustain a fi tness programme and that is our market. It’s why our model works in seemingly competition-rich areas.”
The model
The Fitness Space proposition is unique in that it thrives in smaller premises than those of traditional gyms (1,500 to 4,000 square feet), boasts higher than industry average secondary spend, maintains low retention rates and utilises cutting-edge equipment with partnership discounts as well as state-of-the-art technology. In addition, every member has the opportunity to follow a structured, yet tailored journey. The fi ve-step member development programme includes The Fitness Coach, The Fitness Discovery, The Fitness Pursuit, The Fitness Review and The Fitness Check Up. An unwavering member focus has translated successfully into focus and support for franchise owners.
The franchise off ering The Fitness Space off ers franchise owners an unrivalled support package. This includes an intensive training programme, a dedicated business development manager, site selection, business planning and fi t-out support. Also provided is a managed pre-sales campaign and launch programme ensuring that theory is put into practice to give franchise owners the best possible start. Once a club becomes fully operational franchise owners have access to the team at head offi ce, as well as regular meetings with their business development manager.
The partners From industry-leading partner discounts to launch your club through to regular staff training, The Fitness Space’s partners are aligned to the philosophy that if you create the right environment for members and staff , the results will inevitably follow. Transparent managed services fees with no hidden levies, including all the technology required, ensure that franchise owners’ businesses will fl ourish fi nancially.
The network The Fitness Space’s network is growing faster than Tim could have ever imagined, with 11 clubs in operation, a further seven opening in the fi rst quarter of 2017 and 32 territories sold in the UK and Ireland. Find out more by visiting stand D110 at The British & International Franchise Exhibition at London Olympia on 20 and 21 January.
The Fitness Space Gym
www.thefi
tnessspace.com franchise@thefi
tnessspace.com 01344 209 658
February 2017 |
BusinessFranchise.com | 83
Investment: £50k-£100k
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