Franchise Focus
The whole package
BoConcept offers franchise owners entry to a certifi ed concept with worldwide appeal
INVESTMENT LEVEL: €500,000
BoConcept intranet. The VM team also visits stores worldwide to conduct styling of new stores and help with updates to existing stores.
The customer service is the daily contact for general order-related inquiries, claims and so forth. BoConcept employees are highly educated and receive training tailored to market conditions to implement best practice and maximise sales via the BoConcept University. All communication is rooted in BoConcept’s brand values. The experienced marketing department at headquarters supports and advises franchise owners in all communication aspects, and provides them with all necessary campaigns and materials to effi ciently generate in-store traffi c. Adam Davidson, a BoConcept franchise
owner from Glasgow, said: “BoConcept has an incredibly effi cient system, a quality product, with many unique characteristics; no other furniture retailers can off er such exceptionally high levels of customisation possible with the furniture.
B
oConcept seeks enthusiastic, driven investors who know how to deliver results in business, and with the reputation of the brand that already exists, just
by purchasing the franchise, they will have taken a large fi rst step. BoConcept is after a franchisee who has a passion for sales, design and style, over industry experience. The ongoing support at BoConcept is outstanding, and there is always somebody to turn to for advice on how to make the venture even more successful. The franchisor supports the franchise owners on a wide range of aspects when opening their BoConcept Store: from store layout, warehouse set up, store routines
and more. Franchise owners benefi t from BoConcept’s powerful Axapta IT system, which supports the processes in the BoConcept stores, and makes administration, reporting and performance evaluation easier to access and work with. In addition, the business intelligence system is provided to enable the use of sales statistics and more from the Axapta database, as well as streamlining supply- chain management and benchmarking to improve performance and profi t margins. BoConcept’s visual merchandisers assist with every styling need for the stores. The department develops styling guidelines and keeps the stores informed of hot inspiration, tips and tricks through the
“The system is so well-documented and the trainers from Denmark explain it all. It is easy to understand and follow. The training covers sales, product knowledge, systems, staff management, space management and interior design. “Training is geared to fi t each franchise owner and store team need. It is an incredibly simple franchise to run: hard work but simple.
“BoConcept works with a principle called ‘freedom with responsibility’. They do not force any system or method on franchise owners. They recommend how we do things but we have the freedom to adapt to local needs. I have learned quickly their way works; why take a franchise and then try and reinvent the wheel?” He added: “The support is exceptional. I personally have found the space- management and interior design support the most valuable. I can call on a UK stylist, a UK marketing coordinator and the UK country manager for assistance. If the sales team is trained, motivated and up for the challenge, then the product and brand will do the rest.” For more information on how you can become part of the BoConcept brand, visit its stand H90 at The British & International Franchise Exhibition.
BoConcept Furniture store
www.boconcept.com franchise@boconcept.com 07730 438 168
February 2017 |
BusinessFranchise.com | 81
Investment:£100k+
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