Event sponsor:
Show Guide International Franchise Conference Programme
Friday 20 January 2017 (Theatre 4) 11:00 – 11:30 n
The UK is open for business!
• The benefits of growing your brand in the UK • Exporting UK brands to overseas markets • The franchise landscape in 2017
Pip Wilkins, CEO, bfa
12:00 – 12:45 n The dos and don’ts of International expansion –
a practical session
• Is your franchise ready for international expansion? • Expanding without exposing your core business to risk • Legal guide to avoiding the pitfalls
Damian Humphrey, partner, Ashtons Legal David Paulson, senior manager UK & international franchise development, TaxAssist Farrah Rose, director, international development, The International Franchising Centre
13:00 – 13:30 n Taking an international brand into new territories
• What does it take to become an Anytime master franchisee?
• The role and responsibilities of a master franchisee • Growth markets for Anytime Fitness – Europe, Asia and Latin America
Diane Vesey, director of European operations, Anytime Fitness
15:00 – 15:30 n International expansion in 2017 – where to consider
expanding and why?
• How countries compare • What types of franchises are most desired in which countries
• Creating an international development strategy • Mitigating the risks of international expansion in a post Brexit era
Suzie McCafferty, managing director, Platinum Wave
Key: n Outbound n Outbound & Inbound
To book your place at the conference, please visit
www.franchiseinfo.co.uk or contact the franchise hotline: 020 8394 5294
14:00 – 14:30 n The complexities of international expansion –
cultural, legal and financial considerations
• Considering local law and intellectual property protection
• Country stability and economic growth prospects • How much will your franchise model need to change? • Identifying costs that are unique to particular countries • What will be your ROI?
Tony Urwin, consultant, Ashtons Franchise Consulting Ayla Karmali, solicitor, Goldstein Legal
February 2017 |
BusinessFranchise.com | 45
TICKET LINE 020 8394 5294 WEBSITE
www.franchiseinfo.co.uk
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