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Because it is possible to book cars by the


hour and half-hour, it means that unlike some other solutions, multiple employees can use the same vehicles. There is also a hybrid solution, which


The SUPPLIER MARK WALKER, general manager UK, Zipcar


THERE ARE A NUMBER OF BENEFITS FOR CORPORATES AND THEIR EMPLOYEES. One is, if employees need to make a business journey by car, they can access existing Zipcar vehicles that are already out there, from their home if that’s convenient – and


very often it is. Some corporate customers prefer to have dedicated cars, so we can set up what is effectively a car-pool service for them. The cars are usually parked at the company’s premises, employees can access them 24/7, and we provide excel- lent management information about every single trip.


The TMC


CHRISTIAN GLEAVE, chief executive officer, Review Travel


WITH CAR-SHARING, IT DEPENDS ON THE CORPORATE – clearly some companies and organisations could benefit hugely from such schemes, but one suspects they are relatively few and far between. To my mind, the biggest challenge facing


car-sharing clubs looking to break into the corporate market is that, as I understand it, the vehicles have to be returned to their


BUYINGBUSINESSTRAVEL.COM


original location – a business traveller heading overseas can’t leave the car at the airport, but would have to be accompanied by a ‘spare’ driver to take it back. The hybrid scheme works well for or- ganisations with a high volume of traffic between multiple sites, such as local authorities, but for those with only an occasional need for a car, such schemes are unlikely to be cost-effective. For very small businesses and sole


traders, the convenience and cost-saving of being able to book a locally-available vehicle could be an attractive option, but that presents another challenge – business meetings are often somewhat impromptu affairs, and cannot generally be arranged around the availability or otherwise of a car. Another challenge, for suppliers, is that,


for obvious commercial reasons, they tend to be centred in larger towns and cities, where public transport alternatives are generally readily available. Why take a car across London, for example, when it’s probably quicker to take the Underground? However, on the plus side, there are clearly organisations for which car-


we currently operate with a number of councils, where we ring-fence a number of cars during business hours, Monday to Friday, for their exclusive use. Outside those times, at evenings and weekends, any Zipcar member can use those cars. For the corporate client, there are also


three ‘hidden’ benefits that accrue. First, duty-of-care is taken care of; second, these cars will be much lower-emitting than the typical privately-owned car; and third, one of the unexpected benefits is that it eliminates the need to drive to work. If you need your own car for work, obviously you have to drive it there in the first place – once an employer provides a car-sharing service, people walk or cycle to work, or use public transport, reducing emissions still further.


sharing clubs could represent a real and valuable solution. The biggest bonus would seem to be the elimination of the employees’ need to use their own cars for business purposes. The more sophisticated clubs’ manage- ment information systems provide data on which to base cost-saving initiatives and which, incidentally, remove the po- tential for expense claim fraud; parking charges are drastically reduced, if not eliminated altogether; and the evidence to date indicates there is also a significant environmental benefit. The biggest advantage, however, is


the reassurance that the vehicles are of a consistently high standard. Employees may miss the familiarity of their own cars – the box of tissues on the back seat and the Tic Tacs in the glove compartment – but employers certainly won’t miss the duty- of-care worries. Car-sharing club membership is unlikely to be of benefit to more than a small segment of the corporate market, but for those for whom it works, it works well.


BBT MAY/JUNE 2016 41


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