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Top The ‘Lightfalls’ installation during London Design Festival. Amazingly, only four LEDs per row are needed for this incredible effect. Above Other collaborations between Bracher and 3M have resulted in AIR (left), FLEX (middle) and SHEER (right).


Native New Yorker Todd Bracher, founder of Todd Bracher Studio, is a Designer and Strategist currently based in New York City after a decade working in Copenhagen, Milan, Paris and London. Having collaborat- ed with some of the most prestigious brands around the world from Furniture and Object Design to Interiors and Architecture, Brach- er has been pinned as ‘America’s next great Designer’ as well as received nominations for International Designer of the year in 2008 and 2009. His experiences range from working independently, heading Tom Dixon’s Design studio, acting Professor of Design at l’ESAD in Reims France, Creative Director of the Scandinavian luxury brand Georg Jensen and, more recently, strategic adviser to the 3M company.


Bracher remembers the time he first came across 3M, or rather when 3M came across him. “I gave a talk in April 2011 for the IIDA (International Interior Design Association) where the focus is about new avenues in Design and how Designers like myself are


making changes. In the crowd was the head of sales for 3M who approached me after and said that my studio aligned to the vision of 3M and that I should meet with the team in Minneapolis and see how we got on. This ended up being a perfect fit, and here we are years later with four products in the pipeline.”


It is this latest collaboration, more specif- ically with 3M Architectural Markets, that has enabled Bracher to develop ‘Lightfalls’, a lighting system that capitalises on the laws of physics to distribute light from a single LED source over a large space to cre- ate a ‘Virtual LED’ driven by groundbreaking 3M technology. The key to enabling the ‘Virtual LED’ is a more than 98% reflective proprietary 3M film that efficiently steers light, seeming to pour the light of a single LED from one module to another. The final effect creates the image of multiple LED sources when in reality there is only one. Lightfalls offers the advantages of de- sign-friendly multiple low brightness LEDs


while offering all the practicality and cost advantage of a single high brightness LED. Lightfalls recently debuted at 100% Design, part of the London Design Festival, where Bracher also designed the 3M Architectural Markets stand.


Commenting on the global debut of Light- falls, Bracher says: “Collaborating with 3M has given me and my team access to a team of physicists, optical, mechanical and electrical engineering resources and in-house manufacturing capabilities, which has allowed us to push the limits of what has been done before. The result of this collaboration is evident not only in the revolutionary Lightfalls lighting system but also in a series of innovative new products, to be launched in the near future, which will continue to break new ground by chal- lenging what is possible in the lighting and surface industry.” www.toddbracher.net www.3m.com


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