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PROJECT / SAMBA SWIRL, CAMDEN, LONDON, UK


The facade of the new Samba Swirl in Camden. The LED


routes created by Mizzi Studios can be seen on the floor, before breaking out of the concrete onto the walls.


FANTASIC VOYAGE


Samba Swirl transforms getting frozen yogurt into an adventure. Inspired by the facades of Brazilian favelas, Mizzi Studios have developed an exciting interior, which is both welcoming and surprisingly warm.


Frozen yogurt chain Samba Swirl recently appointed design agency Mizzi Studios to completely refresh their identity, using their new Camden store as the template for their rebranding launch.


Samba Swirl became the first self-service yoghurt chain in the UK when the first cafe opened in April 2011 and has since carved out a reputation based around fun, health, energy. Recognising and wishing to utilise the power of LED lighting, along with the evolution of digital manufacturing, Samba Swirl has developed a vibrant attitude towards food with social interaction, offering their cus- tomers a glimpse of the new and exciting


trends found in the world of interior design. Together with Mizzi Studios they conceived the new ‘Samba’ by transporting the ex- citement and tempo of a Brazilian carnival straight to the high street. Inspired by the vibrantly geometric painted facades of the favelas in Rio De Janeiro, coupled with delicious delicacies derived from Southern American roots, the new interior of Samba Swirl captures the spirit of the carnival and sets it in to a uniquely modern context. When you enter the store you immediately notice the pulsating LED light emanating from every plane of the shop’s walls, floor, the light even towards the store’s front fascia. The LED primarily functions as a


way-finder system that directs customers in and around the store and takes you on a fantastically colourful frozen yoghurt voyage. However, the lighting here has more pur- pose than sole function: the criss-crossed LED blazing routes forms one of the key feature design elements of the store. After being lured in by the lighting, cus- tomers arrive before a series of timber cladded frozen yoghurt cubicles set upon a dark trowelled micro concrete floor, which are reminiscent of the shacks found on the streets of Brazil. This is where the ‘Swirl’ element of the store’s moniker presents it- self to the ever eager yoghurt patron. Infra-


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