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Above The interior of the new Samba Swirl in Camden. The LED routes created by Mizzi Studios can be seen on the floor, before breaking out of the concrete onto the walls, towards the windows.


Left The feature lighting interacts with the textured stainless steel of the bespoke topping island, the LED routes jutting away from the structure.


red red sensors sit astride the yoghurt pump handles so the swirling yoghurt motion, as a new dessert is created, triggers a myriad of pulsing LED lights around the store. Before being guided to the weigh and pay station, customers then make a pit stop to decorate their froyo’s at the gigantic steel diamond island, a faceted iceberg filled with deliciously fresh fruit toppings. The bespoke toppings island takes the lit- eral meaning of the word ‘frozen’ to a new level forming an ice-like crystal centrepiece which interacts with the feature lighting by reflecting colour all over its textured stainless steel planes.


After weighing and paying, customers then


step off the concrete onto a clearly de- marcated timber floored customer seating zone. Sitting on timber stools set under a cluster of copper, brass and steel Tom Dixon ‘Void’ pendants, the animated LED echoes its reflections in between each pendant and a purposely placed back mirror fully opens up the feature ceiling. This whole scene is set in front of a fluorescent orange back wall which appears like the sun, creating a welcoming escape from the cold wintery streets of London. “We are fortunate to have clients such as Samba Swirl that really want to explore the boundaries of design,” comments Jonathan Mizzi, studio director at Mizzi Studios. “The


Samba Camden store is a great example that investment on high quality, creative lighting and interior design can pay financial dividends. Swarms of customers are being lured in to the store off the Camden High Street, attracted by a creative lighting design.”


The lighting feature comprises 100m of programmable LED Strip Lights with each LED chip being individually addressable. Mizzi Studios worked closely with the pro- grammers of InStyle LED tape to create a bespoke lighting control system capable of tapping in to a high degree of LED resolu- tion thus allowing the designers to animate at a very intricate level, a level never been


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