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PROJECT / ART & DESIGN


Left ‘New Work All Play’ was formed from 80 pieces of individually cut card together creating a 5ft tall physical model ready for video and animated footage to be projected straight on to.


Above Pepakura, a software programme that digitally unfolds 3D models, was used to create the head. The face was designed to be as androgynous as possible so either a male or a female face could be projected onto it.


ONE STEP AHEAD


The 2013 Manchester International Festival was held during two weeks of tropical July sunshine, bringing a whole host of new music, theatre and art to the city. Its inno- vative decision only to programme newly commissioned work always leads to a high calibre of boundary breaking creativity and this year’s festivities were no different. Aside from the headline grabbing appear- ances of Sir Kenneth Branagh, Goldfrapp and Mikhail Baryshnikov, there was a great deal of art on show that could be appreci- ated for free, aside from the major events. One such project was ‘New Work All Play’ developed by The Neighbourhood, a crea- tive studio based in Manchester’s Northern Quarter. New Work All Play was an interactive light projection installation that captured the vibrant pulse of Manchester during the


Festival. The piece was summoned into life with the rhythm of work and play, conjuring the spirit of the Festival through animation and filmed footage projected onto a large head structure.


Funded by Festival sponsors Bruntwood, the artwork was located on the upper floors of Faulkner House on Faulkner Street in Man- chester and could be seen glowing through the upper windows.


The face of the project, quite literally, was comprised of a three dimensional structure of complex planes, laser cut and built by hand over several days. The static structure gained its dynamism from moving imagery projected on to the head and its surround- ings. This imagery was constantly in flux, moving from freshly minted Festival footage to specially created animated sections and visions of Manchester culture and society.


As part of this year’s Manchester International Festival, The Neighbourhood, a Mancunian creative agency, developed ‘New Work All Play,’ an impressive light projection artwork.


The installation was also interactive, streamed onto a specially constructed web- site via a webcam in order to reach a wider audience.


By interacting with a word game mechan- ic on the website, ‘New Work All Play’ generated a bespoke job title unique to the person participating and their entry. The interactive element of the installation followed on from a Twitter competition The Neighbourhood organised during the run up to the Festival, which asked users to get involved by changing the words ‘work’, ‘play’, ‘jack’ and ‘dull boy’ in the popular phrase “All work and no play makes Jack a dull boy”.


The interaction was then projected on to the installation itself for all simultaneous site visitors to share in the experience. It was also possible to interact with the art-


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