total, which was a great way to expose our colleagues throughout
the state of
Pennsylvania to a region and property that many of them had never been to before. It goes to the whole point that it’s not only about the property, as we got transportation involved, a museum involved for an evening event, and a golf course involved, too. Any meeting isn’t only related to the facility, but to the entire region, too. That’s why it’s so important, whether it’s ten people, 50 people or 100 - because each of these partners may be touched by any single piece of business.”
So whether it’s a family reunion of 40 or a seminar for 150, Kaminetsky concludes that all are potential repeat visitors to and fans of the region with some help from Discover Lehigh Valley and their local partners.
Another popular Pennsylvania destination for small meetings is the state capital region. Sharon Altland, director of sales for the Hershey Harrisburg Regional Visitors Bureau (HHRVB), describes how this area accommodates guests from a wide range of group sizes. “As an organization represent- ing a mid-sized market within the highly competitive Mid-Atlantic region, our goal is always to work harder and help our clients work smarter,” says Altland. “We like to give clients the personal attention they need to make their event unique and successful.”
Because of the market size and the bureau’s close working relationships with regional stakeholders, such as hotels, unique venues, the City of Harrisburg, and Dauphin County leadership, the HHRVB is able to assist clients in ways that other event sales organ- izations in larger markets often cannot.
“The bureau is often able to fast-track tricky red-tape requests that can create challenges for small meeting and event planners, such as special permits for parades or parking accommodations,” notes Altland. The HHRVB team regularly assists clients with a multitude of free or affordable consultations and services, including: lodging and venue RFP coordination; schedule and itinerary development; dining recommendations; special event ideas; familiarization tours and site visits; plus destination marketing tools, such as promotional videos, travel guides, brochures, service and vendor con- tacts, transportation and more.
Mid-Atlantic EVENTS Magazine 27
A
“As an organization representing a mid-sized market within the highly competitive Mid-Atlantic region, our goal is
always to work harder and help our clients work smarter.” Sharon Altland
Hershey Harrisburg Regional Visitors Bureau director of sales
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100