“If so many U.S. Presidents have stayed with us, why shouldn’t
corporate heads bring their
companies here?”
Jeff Rudder
director of sales and marketing Omni Bedford Springs.
helps them achieve their goals and aspi- rations.”
Omni Bedford Springs’ historical aspects reinforce these objectives, as well. Team building scavenger hunts help members find common ground as they bond while solving problems and networking.
Rudder remarks that the springs and artifacts act as valuable geo-caching tools. “Each spring has distinctive bene- fits to be found. Some challenges are to ferret out the actual desk where President Buchanan worked, or to locate ledgers signed by one or more legendary leaders who have stayed here. There are lots of ‘wow’ factors on site.”
Rudder presents these factors and lever- ages the history of the property when he hosts FAM tours for interested meet- ing planners. “By recreating an event
their group may experience, we offer excitement. An opening night reception and network opportunity is followed by a Segway tour the next day. They drive past our mineral springs and pick up tips from golf pros and spa technicians. There is an educational component that can include CMU (meeting cred- its), an interior tour, group dinner, Q&A discussion, along with ample free time built in for them to explore. Because we have already determined areas of inter- est through previous touch points, these FAM events result in an 80 percent conversion rate. Talk about making his- tory,” he proclaims.
Barbara Lehman, director of communi- cations
for Delaware County’s
Brandywine Country Conference and Visitors Bureau, discusses her area’s his- tory with great gusto. “Our many his- toric meeting and event sites can rein- force messages in unique ways that leave a lasting impression. Our rich lore
18 November December 2013
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