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REPORT 053


X FACTOR


Company: Immersive Location: London, UK


Having spotted Immersive’s vast scope of content creation and architectural mapping work, The X factor’s Director and DOP at Talkback Thames selected Im- mersive as their preferred creative and technical solution company to undertake the famous X Factor contestant shoot back in November 2011 at Teddington Studios, London utilising the Ai Media Server. The X Factor is a global phenomenon since its launch in the UK seven years ago, becoming Europe’s largest talent search programme. As aspiring singers from all over the country enter in the hopes of reaching stardom. The show itself has reached unprecedented levels of viewers topping 13 million in this year’s final alone. The contestant opening scenes, created by Immersive Ltd, acted as a pivotal intro- ductory shot to each of the entrants as they took to the stage every weekend. Once whittled down to the final sixteen entrants and ahead of the live shows commenc- ing, Immersive Ltd were tasked to complete their take on one of the most hailed set design and content driven clips featured within the TV show. Immersive MD, Mark Calvert comments: “Our reputation for offering outstanding conceptual content with our high end animation team pared with our technical knowledge of video mapping led us to being recommended for The X Factor production.” The design incorporated 35, 000 lumen projectors and two RGB lasers, all of which were supplied by LM Productions. Immersive Ltd presented the perfect solu- tion as a high-end technical specialisation company. “Talkback Thames technical team had a clear understanding of the capacity our AI Media Server has as a live tool, which they felt critical In a TV shoot environment,” stated Mark. Immersive Ltd utilised the server to craft an extensive collection of styles which could be called upon hour after hour, without delay, rendering from a timeline. As part of its collaboration, Immersive used the Ai AiS-T Media Server as manufac- tured solely by Avolites Media. This offers a versatile and technically innovative


solution. “We used the three DVI outputs over fiber links from the Ai machine. Our bespoke Infrared tracking system was utilised to map onto the contestants and Studio Set. We designed the set to suit the needs of the Director, Oscar Carriss,” added Mark. Immersive’s design process always starts by questioning every aspect of the project that they’ve been asked to undertake. On this occasion focus turned to projection mapping and laser technology. TV studios are often compiled of flat LED screens in a predictable configuration. Immersive Ltd challenged this by utilising the entire space open to them within the studio, increasing the effect of depth and illusion and ultimately the visual impact. “To say that budget was tight would be an understate- ment. The chance to work with The X Factor team was a great opportunity,” stated Mark. In addition to The X Factor the Ai Media Server, is a product tried and tested by Immersive on several high profile projects to date. Steve Warren, Managing Director of Avolites Media Ltd, names two instances of Immersive and the Ai winning com- bination: “Spectacular results were created by immersive Ltd on Eric Prydz’s Epic Tour as well as the recent Pan Arab Games opening ceremony using our Ai Media Server.” He added: “Our Goal is clear, we will produce hardware and software solu- tions that will enable designers to produce coherent and stimulating visual environ- ments by controlling lighting and video as one visual medium. “This is the most exciting project I have worked on in my 28 year career with Avo- lites. Dave Green, Trey Harrison and the Immersive team are inspirational. I am con- fident that together, with Avolites Media’s global distribution family and performance engineering expertise, we will make good on our promise to define the future.”


www.immersive.eu


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