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114 EXPO


LIGHTING WEEK BRAZIL


My visit this time saw a return to the show that has been the largest in South America for a number of years - Expomusic. And a break away event running for its second year - Lighting Week Brazil. Starting on Expomusic... It is refreshing to visit an event where the queue to get in is down the street, okay its profile is similar to Musikmesse / Prolight + Sound in that it has a mix of MI companies jostling with the pro audio and lighting brands so there is a big consumer interest, but it shows a healthy interest in the entertain- ment industry and created a bustling atmosphere. The exhibition itself was spread over a number of halls and had a large amount of stands in the hundreds of square metres, including companies such as ProShows who had the whole gamut of MI, professional audio and lighting on its huge double decker stand. ProShows really demonstrates the bullish mood of Brazil with CEO Vladimir de Souza running an al- most military sales operation. Companies it represents include the recently acquired brands of Midas and Powersoft, alongside EAW, as well as lighting companies like Martin Professional and Avolites - who in particular have always been proactive in the Brazilian market and are the console of choice at the moment. Telem also had a big presence, representing brands like High End Systems and Green Hippo amongst others, and their sister truss manufacturing company Feeling Structures. Decomac, distributors of D.A.S. Audio and new brand for them d&b audiotechnik opted for two stands, with the cheaper DJ products separated from the pro audio brands. Lighting Week Brazil on the other hand was a whole different feel, which was the entire reason the event was set up. Smaller and quieter, this break away event was set up to get away from the MI companies and allow the professional lighting com- panies an opportunity to display their products in relative silence and away from the heaving crowds. Though visitor numbers were considerably lower than Expomusic,


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the exhibitors were all pleased with the turnout and the professionalism of the visi- tors. Companies that made the move included MA Lighting and Wireless Solutions’ distributor, the aptly named Lighting Bits. Robe distributor Newart Iluminacao and Gobos do Brasil, who along with an array of lighting equipment displayed K-array speakers. After I had left Brazil I heard that the two shows were in talks to merge themselves back together, an eminently more sensible situation, though it is understandable why the Lighting Week Brazil break away took place. There must be a way of sepa- rating the areas - it will only help and increase the experience for the visitors. I had two conversationsof note that I think sum up Brazil and for that matter the BRIC countries as a whole. Colin Waters of TMB when asking me if I was doing a show review exclaimed: “For God’s sake don’t tell anyone else!” And an unnamed distributor bemoaning the issue of goods being smuggled into Brazil stated that when he had a conversation with the manufacturer that he represents about be- ing unable to compete with his equivalent in Paraguay (which has no import duty and one of the main routes for smuggled goods into Brazil) was helpfully told that maybe buying off him would solve the problem... Basically if you are going to enter any of the BRIC countries, there are huge rewards but many pitfalls, so do your homework. The quote of the week came from Daniel Lema of TSD Group in Argentina, who when explaining the recent policy introduced overnight by the government in Argen- tina, which means you can’t import goods unless you export to the same value. It was leaving BMW garages empty and certain other major consumer brands export- ing sweets to get round it, of “Welcome to South America!” For more information go to: www.expomusic.com.br / www.lwbr.com.br


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