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ment: “Last year was not too bad, in fact, we had a few positives that turned into deals. If you start supporting an exhibition, you have to give it at least a second try because the first time is always very different. I have to say, this year the exhibition looks better, there are more exhibitors, we will see tomorrow if the visitors will be as good as last year. They were good yesterday, today is a little quieter, but normally tomorrow should be a good day.


“Last year we were downstairs because when they were planning the show they were planning to have more exhibitors, so they thought it was necessary to have a couple of floors. Here, we are closer to the real heart of the exhibition. Here, we have plenty of people coming and they are all attracted by our new Sharpy, which we are displaying - not only in the usual black colour but in the chrome version, the white version and the gold version. It’s definitely something nice for club owners, they can see that it is not only the usual fixture. It is small, it’s compact, it’s nice, it will fit into an architectural design.”


He went on to compare the show to a popular European predecessor: “It reminds me of the SIB in Rimini, which really targeted the club market. At shows like Frank- furt they are really targeting the professionals. The target here is the club owner, the architect, the designer, the people who are investing in the club industry, so even the ambiance is very different. There is lots of noise, almost chaotic; there is a cacophony of sound. But it’s alive.” Without prompt, Laserworld’s Norbert Stangl said something very similar: “We have already met some interesting people, but you never know what will come out of it. I’ve had a good feeling with several people who have come by, from people who do large VIP parties, also large rental companies and club owners, of course. There were people from Germany, Switzerland, Italy, the UK and France, of course. I didn’t get the chance to attend Rimini, but I’ve been told this is quite similar.” We also spoke to Melanie Mateo from Kinesik, who was attending the show for the first time. She said: “The great thing about this show is that you can see a lot of the products in working surroundings, which is an advantage to the manufacturer, dealer and customer, because it allows you to imagine what you can do with particular products.”


Though MICS is concerned with the wider landscape of the nightclub industry, the technology element of the show is clearly growing. As well as business, the focus for MICS is entertainment - something that the organisers take very seriously. This year, MICS Club hosted Joaquim Garraud, Steve Aoki, Michael Canitrot, Jean-Roch who came with special guest Kate Deluna, Fat Joe, Fatman Scoop, Tara McDonald and Amerie.


The next MICS will take place at Grimaldi Forum from 7 - 12 November 2012. For information go to: www.mics.mc


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