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SOUNDKING NINGBO


The prospect of sitting on a coach for three hours in a foreign country - after a very close shave with a scooter en route to the bus - is possibly not the most appealing afternoon activity for anyone. However, if the trip involves travelling on the Hangzhouwan Sea- Crossing Bridge - the longest sea bridge in the world - it suddenly ups the ante. It’s one of those once in a lifetime opportunities that you should always take advantage of if you’re in a particular part of the world, like visiting the Opera House when in Sydney or the Great Wall of China when in Beijing.


The purpose of the trip was to visit the Ningbo based headquarters of pro audio manufacturer, Soundking. Upon arrival, visitors are confronted with a vast array of buildings, which are spread across the 185,000 sq metres of facilities. The main building was constructed to resemble a human life form. Perhaps the most important part is the very top of the building where the


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human brain lies. This is the home of President Xiang- gui Wang’s office, the brain behind the Soundking business. Adhering to feng shui ideology, a Buddha statue - which symbolises peace, happiness and good luck, and are all crucial to the Chinese manufacturer - is also located on the top level of the building. Once inside you begin to see the enormity of this company as every single component for audio manufacturing has its own workshop, from cabinets and woodwork, painting to electronics, cabling to as- sembling of PCM boards. Soundking is actually one of the largest producers of PCM boards in China, more than 70,000 are made every month. Sales Manager, Jakey Yang said: “We produce everything here, the factory is just so big.” Demonstrating that Soundking fully understands the importance of being a one-stop solution in the Chinese market.


The company currently has more than 2,000 employ-


ees, and similar to other Chinese manufacturers, a large number of the workers live onsite. Soundking has its own restaurant which feeds the staff as well as hosting dinner parties for guests. It has a performance space, which staged the Gala Party - comprising a number of Chinese musical ensembles and a live performance by East London Blues band, Texas Radio - during the visit. Plus a larger arena in Peace Square, which holds up to 2,000 people and is used for staff entertainment, internal meetings and doubles as a product testing space.


Soundking prides itself on being more than just your average Chinese manufacturer. It has a number of overseas R&D teams in place, and has been present at the major tradeshows around the globe, including Prolight + Sound in Frankfurt, for a number of years, as well as being involved in some prestigious projects like the Shanghai World Expo in 2010. All of these


1. MD of Studiomaster K.M. Malik, Soundking President Xianggui Wang, MD of Carlsbro Andrew Bishop, Head of Marketing for the Soundking Group Patrick Almond and Soundking Sales Manager Jakey Yang. 2. The anechoic testing chamber is built on a spring to prevent any reverberations. 3. The 2,000-seat stadium. 4. The front gates of Soundking headquarters.


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