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116 EXPO


PALME VIETNAM HANOI


The second edition of PALME Vietnam changed location from Ho Chi Minh City in the south of Vietnam to the nation’s capital of Hanoi 1,100km north. An interesting move in this still communist run country in that it gave a whole different perspective on the country. On the one hand, Ho Chi Minh is seen as the more liberal of the two main cities, with a more relaxed entertainment policy and outlook, whilst Hanoi - as the capital and subsequently political centre - still has an element of control over the city’s development and entertainment industry. However, as the government still exerts control over a number of areas it does mean that a lot of contracts for television, radio and theatre projects are awarded via governmental bodies, so the move to Hanoi enabled exhibitors at PALME greater potential exposure to these bodies. Held at the Vietnam Exhibition and Fair Centre (VEFAC) from the 2 - 4 November 2011, the show incorporated INSTALL Vietnam and for the first time, and relevant to the situ, Broadcast & Media Tech Vietnam (BMT), billed as Vietnam’s first media exhibition and conference covering broadcast, satellite, IP and new media. With a population of 90 million, Vietnam is being billed as the new China, which I think is a little exaggerated when you consider the actual size of China, but that doesn’t mean there aren’t similarities as Vietnam reminds me of China in the mid ‘90s. And if it does emulate the growth of China then it will be an important market


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in five to 10 years, albeit smaller. So, the show reflected these early days with 73 stands from 19 countries featuring 121 brands. Visitor numbers came in at a decent 4,490, though on the first day it could be debated as to how many were actually interested in what was on show rather than filling carrier bags. As far as exhibitors were concerned, most of the major Vietnamese distributors were in attendance with the likes of the Harman distributor Basao Investments, who also distribute Denon, and lighting and sound distributor, FSL, which had a growing range of products on its stand - including Martin Professional, Avolites, Weifa Trussing, Outline and the recently picked up DiGiCo. Musicland, one of the oldest established distributors in Vietnam, had a mix of MI and sound reinforce- ment ranges including Mackie, EAW, Crest and Peavey, and who I also have to thank for a magnificent lunch! Vistar was also present with its mix of SGM and Shure products. And finally, Bosch was represented by its distributor - AIC Trading. There was also a good show from Singaporean companies obviously looking at op- portunities within the country - and I believe receiving a government grant to exhibit - such as E&E, Broadcast Professional and Synergy AVL, (a big thanks to Synergy AVL’s Henry Saravanan for effectively running the unofficial show bar), as well as representatives from regional offices of MA Lighting, Barco, Audio Technica,


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