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038 REPORT


XXX


MOSCOW STATE UNIVERSITY Company: Xxx


Company: Christie Digital and ETC Russia Location: Xxx


ation: Moscow, Russia


On 4 September 2011 - Moscow City Day - the capital hosted a unique visual event, Alfa-Show 4D, a magnificent video projection show on Sparrow Hills dedi- cated to Alfa-Bank’s 20th anniversary. For half an hour, the façade of the main building of Moscow State University became a giant screen 25,500 sq metres in size, as a multitude of spectators (nearly 800,000 people who attended the cel- ebration) witnessed a strikingly beautiful audiovisual show. Alfa-Show 4D was conceived by Alfa-Bank, Russia’s largest private bank, to cele- brate its 20th birthday. Viktor Shkipin, Alfa-Bank’s Director of Marketing, explained that the bank has a long tradition of organising magnificent celebrations, including Russian performances by a number of legendary stars. “Our choice of medium for Alfa-Bank’s anniversary celebration was no accident. We consider our bank to be the most technologically advanced in Russia, so we chose the most technologi- cally advanced public event medium available today - huge multidimensional video projection,” said Viktor. The show was designed by world-renowned director, David Atkins, an esteemed public event organiser, and his company, David Atkins Enterprises (DAE). Atkins has produced some of the largest and most celebrated shows in the world: the legendary opening ceremonies for the Olympic Games in Vancouver and Sydney, as well as the World Expo in Shanghai and the Asian Games in Doha. This was David’s first time working in Russia. The event took several months to prepare. The technical implementation of the show’s visual element was handled by ETC, a company with an illustrious history of applying its rich experience in video mapping to large-scale video projections. The company’s vivid presentations have included the video mapping of Saint Basil’s Cathedral as part of the Spasskaya Tower Festival, the Golden Autumn Festival held at the All-Russian Exhibition Centre, and a video projection on the building of the Hotel Moscow as part of the Jaguar show. ETC’s international portfolio also includes works such as the ceremonies for the Asian Games in Doha and the Winter Olympic Games in Vancouver, the opening ceremony of the World Expo exhibit in Shanghai, a video projection on the Eiffel Tower as part of the La Tour est Belle show, and many others. As with their previous works, ETC’s team of professionals used powerful high-in- tensity Christie 3-chip DLP projectors. A total of 81 projectors were used for the


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Alfa-Show 4D - a record in today’s video mapping industry. To cover the entire façade, including its lateral surfaces, 15 Christie Roadie HD+30K projectors with luminous flux intensity of 30,000 NSI lumens and 66 Christie Roadster S+20K projectors with luminous flux intensity of 20,000 ANSI lumens were divided into several groups and installed in towers erected specifically for the show. Groups of projectors were installed at various distances and at various angles along the sides of the main building, on the roof of the central portico, and in the central equipment room located in the tallest tower, standing about six metres high behind the VIP section of the audience stands. The projectors were controlled using a unique Onlyview software platform de- veloped by ETC. “All our servers were working in backup mode, so in case of an unexpected failure, any one of them could be replaced. This allowed us to have a system that was backed up 100%,” explained ETC Russia’s General Director, Ruslan Semenov. Over the course of the show’s 30 minutes, the façade of Moscow State University lived through a series of transformations. It turned into a giant aquarium, only to freeze and disintegrate. It became, in turn, the Taj Mahal, Big Ben, and the Eiffel Tower, and it even looked for a time like a huge birthday cake. Images flickered through the ages, evolving into easily recognisable signs of our modern world. David Atkins let his imagination soar. The recurring image of the Alfa-Bank logo fitted seamlessly into the plotline, providing a unifying element to the visual presentation. “It’s important to note that Christie projectors are, first and foremost, extremely powerful, and that they can operate under difficult conditions that can be far from ideal and still remain completely reliable. And confidence is crucial,” emphasised Patrice Bouqueniaux, Project Manager of ETC France. More than a thousand people took part in the creation of Alfa-Show 4D. A total of 200 trucks delivered equipment for the show from several countries. A total of 2,184 cubic metres of metalwork were erected on Sparrow Hills. The show’s 81 projectors were joined by 40 powerful spotlights - light cannons that shoot columns of light high into the sky. The presentation included 5,000 pyrotechnic charges and 50,000 balloons. www.christiedigital.eu / www.etc-russia.ru


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