www.swimmingpoolnews.co.uk
Saunas&Steam APR 2011 SPN
THE HEAT EXPERIENCE!
Once closely linked with the swimming and spa industry, the sauna and steam market
now
stands alone as a fast growing, glamorous sector more linked to the wider health market with high quality, designer led products appealing to all budgets
New products, better systems and higher levels of heating technology have all made products more sophisticated and now associated with high end luxury goods.
N
The temptation to invest in a sauna or a steam room is now proving very high for homeowners. Once saunas especially were linked closely to the swimming pool and spa market. Over the past 10 years, the concept of a basic ‘sauna in a box’ has changed as moulded seats, warm-white LED lighting, acrylic finishes, infra-red options and stunning designs has transformed both the products and where they fits in the public perception.
Saunas and steam rooms have entered the public psyche as a path to wellness as well as being a stylish addition to the home. Once an experience limited to a leisure club, spa or luxury hotel, they have both been added to the list of items worthy of a home investment. Space is not a problem. Now what is available is a complete spa experience, sauna, steam room
o other market is more linked with luxury and glamour than the sauna and steam rooms sector.
and shower – compact enough to fit into any standard bathroom.
But the key to what has grown to be an important part of the wet leisure industry is still about wellness.
The message about the benefits of both systems is now accepted by the public. A sauna induced sweat helps cleanse and rejuvenate skin – more than just a bath or shower. Both sauna and steam baths are therapeutic, but the high moisture content in a steam room is especially good for respiratory problems. Sauna benefits include a strengthened immune system, improved blood circulation, enhanced detoxification processes and tension and stress relief. Kicki Carlsson-Boyd at Dröm UK says the market has changed gear and saunas and steam rooms are now viewed as an integral part of the wet leisure experience.
“This is definitely the case, especially for those who like exercising,” she continues. “It’s hard to
warm down, and many sports athletes now use the sauna as a matter of course after a training session. It is virtually essential. People are looking for anything to enhance their wellbeing.” Dröm believes a home sauna as part of your new home or a renovation project is simple. Space is rarely a problem. Dröm UK designs and supplies saunas as a prefabricated self-assembly package, installing it is simpler still. These come in all shapes and sizes – from compact home- bathroom models, to large, exclusive facilities for hotel suites, spas or corporate environments.
TYLÖ CONTINUES TO IMPROVE ITS SAUNAS AND STEAM ROOMS A new high-gloss white acrylic is being used by Tylö for the interior panels and bench seating in
THIS: A stylish wet room from Dalesauna BELOW: An Everyday Sauna Cabin from Tylö
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