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Kiosk Craze? continued from page 84
Cohen has also built a strong
support network for new custom- ers, providing a variety of POP and display options. “We have three different designs of dis- play pieces,” he says, “one for the fl oor, one for the countertop and one that’s wall mounted.” All are available at no charge with quantity purchases. “The fl oor model stands about fi ve feet high,” Cohen says, “holds up to 60 scarves, and has a monitor atop it that constantly plays a DVD showing how many differ- ent ways the Slinky Scarf can be worn.” The countertop and wall
KIOSK KORNER Slinky Scarfs New
mounted units hold about 20 pieces, and are also free for cer- tain quantities. Cohen believes the Slinky Scarf will sell well, mostly because of its unique- ness. “There’s nothing else on the market like it,” he says. “We are the only company in the world to support the product with a vivid brand, nice colors, an in- structional video and unique packaging. We think it’s going to be a hit on every level.” The Slinky Scarf whole-
sales between $5 and $7 each, depending on the quantity or- dered. “It’s selling very well at retail,” Cohen says. “My retailers are getting $19.99 to $29.99 apiece, depending on their business locations and foot traffi c, and discounts are available for quantity orders.” In addition to wholesaling the item, Cohen also makes himself available to help customers set up their kiosks for maximum traffi c and sales. Besides provid- ing the displays, his company can also supply the necessary graphics to draw attention to the product, and offers to work with any shopping mall where the Slinky Scarf kiosks will be set up. “We provide the raw materi- als and guidance,” he says. “We recommend that kiosk owners set up a minimum of two video monitors, so passersby can see an actual demonstration of the product and get a better idea of the many ways it can be worn.” Cohen is always available to give support and answer ven- dors’ questions, either by phone or online. “We back our product continued on page 88
86 March 2011 INDEPENDENTRETAILER
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