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Retail Marketing Predictions continued from page 102

dollars for retailers’ valuable social space, to run brand building promotions that run entirely on Facebook, and other owned media channels.” For many retailers, Facebook has become the hub of a web of brand owned properties that links to apps, blogs, commerce sites and microsites, as well as to brick and mortar stores. This year, Ladouceur predicts a shift away from paid media and toward owned media, animated by social media. However, “Facebook’s very success is going to put a target on its back,” says Ladouceur. “There is little doubt a lot of bloggers will beg for attention by jumping up and down, proclaiming the death of Facebook. They couldn’t be further from the truth; the end is not near for social media.” Media Logic offers its thoughts on retailers’ media strate-

gies, traditional advertising, social media, and more, in its list of predictions for retail marketing in 2011. For a complete list of the company’s predictions and accompanying video, visit http://tinyurl.com/4bvwfjg. ■

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Customer Loyalty continued from page 96

enable more effi cient shopping,” comments Nielsen. “They are also modifying formats to make the shopping experience more enjoy- able, to increase trips, and build baskets.” With the economy on the mend, consumers are begin- ning to loosen their purse strings and spend more money. Retail- ers that want to capitalize on this will need to revise their existing strategies and make them more customer oriented. This story was adapted from a longer report on the Deluxe Small Biz Blog. To view the complete report, visit http:// tinyurl.com/4ct49ly. ■

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