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ONE OF the better sellers for the children’s market recently has been, My Pillow Pets, which are plush, folding stuffed animals and a pillow, all in one. A per- fect gift item for any season, My Pillow Pets are supported by a national marketing campaign, and that’s just one of the reasons it’s wholesaled by Long Island based, Novelty Poster Co. “It’s a very popular item, and we ex- pect a surge of business as they come out with new characters this year,” says Jeff Sokoloff, founder and president of Nov- elty Poster. Sokoloff, in business for 20 years, started out carrying
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unique posters, as his company name implies, and then expand- ed into toys, gifts and novelties. “We’re always looking for the latest products, which is why we latched onto the Pillow Pets,” Sokoloff says. “They’re enjoying ongoing popularity.”
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for kids from ages three and up. Made of soft chenille plush, they come in a variety of colorful char- acters, including a bumblebee, ladybug, unicorn, dolphin, pen- guin, panda and more. Coming this spring, the company will be introducing 20 more additional characters, including whimsical and colorful frogs and camels. “We wholesale the Pillow Pets for only $12 each, and they’re selling anywhere from $20 to $24 retail,” Sokoloff says. “There’s no minimum order, but we can work out a discount for quantities,” he adds. Shipped polybagged 12 to a carton, the company usu- ally sends out orders within 24 hours. Novelty Poster wholesales to gift, toy, card and department
continued on page 26 INDEPENDENTRETAILER
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