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Forecast continued from page 76
of different displays depend- ing on a store’s size and needs. “We sell racks that hold from 24 in a countertop display to 176 pair in a floor display,” Bryan notes. “You can buy them empty or fully stocked.” Bryan highlighted one promo- tion the company is currently running. “We sell one rack that holds 132 pair. That stocked rack wholesales for $600 to $700 depending on the styles,” he says. “Yet retailers can turn around and sell the 132 pair at $10 apiece, more than doubling their money, and now they
have a rack they can re-stock. So they can realize a huge mar- gin from just two square feet in a store.” Pacific Link sells to a number of buyers, including retailers, wholesalers, jobbers and the resort industry, espe- cially in Mexico and to other international clients as well. “We have customers in Can- cun who service more than 300 stores,” Bryan says. The company is well situated for the spring rush, especially with its sports line. “We have 20 new sports styles coming out this month alone, and 10 to 15 new fashion styles,” Bryan says. “We update our offerings every month.” Pacific Link wants it known
that the company is actively seeking new business. “If customers call and ask us for what they want, we’ll cater to their needs,” Bryan says. “We do specials from time to time when we appear at trade shows, but we’re willing to work with anyone.” He also says Pacific Link will be flexible because they want the business. “We want the larger guys to know we can compete on price and style, and would welcome the opportunity to work with them. All we ask is that they give us a shot.” ■
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