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www.IndependentRetailer.com NEWS Celebrating Local Biz
NATIONAL INDEPENDENT RE- TAILERS Week, scheduled this year for July 17-23, celebrates the unique- ness that a locally owned business brings to a community. Independent retailers know that money spent in a locally owned business stays in the community much longer, be- cause the local business owner purchases more supplies, equip- ment, and inventory from other area businesses. As compared to a mass merchant, shoppers are apt to fi nd that the manager, assistant man- ager, and staff of a locally owned business are all longtime residents of a community; that’s compared to individuals who corporate has sent into a community. With a locally owned business, customers often experience shopping with a multi
generation business, one that the older generation started years ago in which they are still a part, but now a second, and even a third generation, is also part of the entity. Customers fi nd products and services that have been selected by local ownership, as compared to those that have been selected by a corporate offi ce that may be thousands of miles away. According to the Northwest
Earth Institute’s Choices for Sus- tainable Living, “A dollar spent at a locally owned store is usually spent six to 15 times before it leaves the community. From $1, a shopper cre- ates $5 to $14 in value within that community.” The organization also states that when one spends $1 at a national chain store, 80 percent of the money leaves town immediately.
According to AMIBA, the Ameri- can Independent Business Alliance, the 2010 survey found that holiday sales for independent retailers were up an average of 2.2 percent. That contrasts with U.S. Department of Commerce fi gures, which show that overall retail sales were down 0.3 percent in December and up 1.8 percent in November. The sur- vey also found that independent retailers in cities with active, “Buy Independent / Buy Local,” or, “Local First,” campaigns reported stronger holiday sales, over those in cities without such campaigns. National Independent Retailers Week is held each year during the week that con- tains July 21. More information is available at nationalindependen-
tretailersweek.com. ■
INDEPENDENTRETAILER.COM for Industry News & Updates
March 2011
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