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Bow Wow Popcorn
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FOR PET lovers and retailers who sell to them, it’s smart to get to know Steve Cantin and his full line of products made especially for pets. Cantin, CEO of parent company, SCI Inc., al- ready had a line of Cat Sitter and Dog Sitter DVDs, when he realized dogs might like their own version of popcorn as well. “I created the roast chicken, roast beef and bacon popcorn for dogs, to go along with our Dog Sitter DVDs,” he says. “It’s now available in hundreds of in- dependently owned gift shops and pet stores. Many stores have bought it, and it sold right out.”
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Cantin’s company seems to have cornered the market. “There are no similar products
out there,” he says. “We are the only microwave popcorn made exclusively for dogs. There was one other, but Bow Wow Pop- corn has taken over the entire market in the last two months,” he adds. The popcorn is made of all human-grade ingredients. “It’s all natural, so you can eat it with your dog,” Cantin says. “The chicken fl avor tastes like roast chicken, the roast beef like beef, and the bacon has a real bacon taste,” he adds. Because the product has been sold to ma- jor chain stores, it was required to go through close quality control scrutiny. The Bow Wow Popcorn
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wholesales for $8.40 per dozen, available in full color counter displays. “The product retails from $1.29 to $2 for a snack sized bag,” Cantin says. “Once it’s cooked, you can seal it up and it will stay fresh for 90 days,” he adds. Bow Wow Popcorn is
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